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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

Counterfeit medicines account for billions in global losses each year, with Southeast Asia being a hotspot for their distribution. Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public.

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The Road to Building a Leading Pharma Brand: A Product Manager’s Guide

eMediWrite

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. First, ensure your product’s market entry strategy is carefully planned, taking into account the competitive landscape, pricing, distribution, and regulatory approvals.

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HAVAS DEEPENS AI LEADERSHIP THROUGH STRATEGIC PARTNERSHIP WITH OSTRO

PM360

To meet the needs of its clients, Havas has developed a seamlessly integrated strategy and operating system, Converged, fusing all its global expertise, tools and capabilities to create, produce, and distribute real-time, optimized, and personalized marketing solutions at scale.

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Are you moving to more of an omnichannel marketing approach?

Pharma Marketing Network

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations.

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What is Data-Driven Marketing in Pharma

Pharma Marketing Network

HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history. Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician.

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3 Innovative Ways to Empower Patients with Interactive and Educational Ads

PM360

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

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Uncovering the Hidden Role of Pharmaceutical Sales: Market Research and Competitive Analysis

Contrarian Sales Techniques

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. However, the role of a pharmaceutical sales representative involves much more than just promoting and distributing drugs.