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Harnessing Marketing Networks in the Pharmaceutical Industry: Strategies for Success

Pharma Marketing Network

At its core, a marketing network is a connected system of individuals, organizations, and tools that work together to promote and distribute a product or service. In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs).

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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

Counterfeit medicines account for billions in global losses each year, with Southeast Asia being a hotspot for their distribution. Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public.

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The Road to Building a Leading Pharma Brand: A Product Manager’s Guide

eMediWrite

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. First, ensure your product’s market entry strategy is carefully planned, taking into account the competitive landscape, pricing, distribution, and regulatory approvals.

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Are you moving to more of an omnichannel marketing approach?

Pharma Marketing Network

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations.

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US Healthcare Industry Sectors: Facts, Trends, & Statistics

Medico Reach

With the healthcare industry constantly innovating and booming, here are the projected profits by 2024 for its various sectors: Distribution and pharmacies: $18.9 billion Provider: $197.8 billion Healthcare IT: $27.9 US healthcare providers hopped on the tech wave back in 2020, spending around $11.36

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Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

Public health collaborations to distribute informative digital resources. By reinforcing relationships with healthcare providers, pharma brands can maintain strong market positioning despite ad restrictions. Interactive patient quizzes helping users assess symptoms. Why is a pharma ad ban on TV being considered?

Pharma 59
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3 Innovative Ways to Empower Patients with Interactive and Educational Ads

PM360

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.