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Annual G20 Scorecard: The link between COVID-19 response and research subject diversity

Clarivate

Our latest Global Research Report from the Institute for Scientific Information examines G20 member countries’ research performance and includes a special analysis of their COVID-19 research. Our Annual G20 Scorecard, 2021 includes a special analysis of the G20 contribution to recent COVID-19 research.

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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. Outsourcing to an Advertising Agency or Media Company Outsourcing to a specialized media team offers many benefits.

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The biggest waste of digital media spending in pharma

World of DTC Marketing

Just 8% of health seekers who visit numerous sites say they are most likely to start at a specialized health site like WebMD.com. The post The biggest waste of digital media spending in pharma. Many pharma brands are making mistakes when calculating and ranking channel value. appeared first on World of DTC Marketing.com.

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4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation

PM360

Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Pharma prioritizing industry knowledge over media knowledge. Digital is a subfunction house in Commercial Operations.

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Tune In: Key Learnings and Insights from Leaders in Native Advertising

Pharma Marketing Network

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs.

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Digital Video Advertising for HCPs

LEVO Health

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. They might showcase a new medical technology, a promotional event, or a special offer from a healthcare practice.

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[Webinar] Key Learnings and Insights from Leaders in Native Advertising

Pharma Marketing Network

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs.

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