PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. Digital agencies have a lot of experience, but they should not do what a client says.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

Pharma Marketing Network

JUNE 10, 2020

So all of a sudden, you’ve got the capability of creating an Electronic Health Record System that connects directly to a supply chain system that has a PBM attached to it, and the capability of providing prescriptions in all 50 States and delivering in those States. And you’ve got a pretty robust distribution system.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

So all of a sudden, you’ve got the capability of creating an Electronic Health Record System that connects directly to a supply chain system that has a PBM attached to it, and the capability of providing prescriptions in all 50 States and delivering in those States. And you’ve got a pretty robust distribution system.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): So so true. That’s one of the bigger challenges in Pharma and in some conditions in a specialty areas like mental health and some others it’s such a big challenge brands could literally double or even triple their sales if they could crack that nut.

Marketing 52

Marketing Media Pharma Doctors 52