Digital Media Pharma Pharma Rep 
World of DTC Marketing
NOVEMBER 12, 2021
If there is one industry that needs to think more about digital, it’s pharma. The reliance on agencies still is a building block, but who on the brand team is the person to ensure you maximize your digital strategy? This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Veradigm provided the client the unique ability to deliver highly targeted awareness messaging in a channel that HCPs use more often than other digital media channels.
Expert insights. Personalized for you.
180 
Let's personalize your content