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Pharma needs to move to digital NOW

World of DTC Marketing

If there is one industry that needs to think more about digital, it’s pharma. The reliance on agencies still is a building block, but who on the brand team is the person to ensure you maximize your digital strategy? This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180
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Programmatic Advertising: A Pharma Marketer’s Guide to Precision

Pharma Marketing Network

Programmatic advertising is a modern form of digital media buying that has become increasingly popular with pharma marketers. This article will provide an overview of programmatic advertising, its advantages for pharma marketers, strategies for precision, and challenges to consider.

Pharma 52
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3 Innovative Ways to Empower Patients with Interactive and Educational Ads

PM360

And pharma marketers can play a crucial role in helping to deliver the right education to patients. While many pharma advertisers rely on driving patients to their brand websites, the experience can often present an overwhelming amount of information. References: 1.

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Navigating a Greener Path: Sustainable Digital Advertising in Pharma

PM360

Pharma brands are increasingly humanizing the patient journey today unlike ever before. But for pharma marketers, aligning operations with the ethos of health, well-being, and responsibility shouldn’t end with serving the right ads to consumers.

Pharma 52
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Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Pharma Marketing Network

Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative.

Pharma 98
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5 Tips to Master Digital Marketing in the Pharma World

Pharma Marketing Network

The pharmaceutical industry is constantly evolving, and digital marketing is no exception. In order to stay ahead of the curve, pharma marketers need to be constantly innovating and experimenting with new marketing strategies. Here are 5 tips to help you master digital marketing in the pharma world: 1.

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2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. A Continued Boost in Pharma’s Reputation.

Pharma 105