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Pharma Marketing Strategies That Work in 2025: Digital, Data, and Beyond

Pharma Marketing Network

With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing.

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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. Outsourcing to an Advertising Agency or Media Company Outsourcing to a specialized media team offers many benefits.

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Digital Video Advertising for HCPs

LEVO Health

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. This can help build trust and make patients feel more comfortable even before they enter your practice. Types of Digital Video Ads for Healthcare 1.

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The Increasing Trend of Native Advertising in Healthcare

LEVO Health

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). One of the most effective and efficient ways to reach potential patients and HCPs is through native advertising. What is Native Advertising? Build Trust and Educate with Your Content.

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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Kyruus is revolutionizing healthcare with its data-driven system that makes it easier for healthcare system to match patients to appropriate providers. BondLink is a fintech company specializing in the municipal bond market. is a SaaS platform that helps SMBs with customer acquisition via paid digital media. Founded 2016.

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4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation

PM360

Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient?

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The Enterprising Sterile Processing Podcaster With Hank Balch

Evolve Your Success

We have with us another special guest who goes by the name of Hank Balch. If you are going to be doing those things, you will win in the digital media space now. There’s an opportunity for anyone that’s serious about making a difference when it comes to patient lives. — Watch the episode here.