World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. Digital agencies have a lot of experience, but they should not do what a client says.

Pharma 180

Pharma Digital Media Marketing Pharma Rep 180

PM360

AUGUST 24, 2023

Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. He did what publishers like Buzzfeed or Vice tried to do—become a beloved brand in digital media. Focus on building trust and strong relationships with HCP and their patients.

Media 96

Media Marketing Digital Media Prescription 96

PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.

Media 98

Media Marketing Pharma Prescription 98

Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.

Media 52

Media Marketing Prescription Pharma 52

Pharma Marketing Network

JUNE 10, 2020

You let the machine go find the right patients. The normal way of doing it is, a doctor looks at the client, the clinical trial protocol, and then has to match it with the chart note of the patient, and then figure out whether the patient’s eligible, that takes about 45 minutes. Now to get somebody into a clinical trial.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

You let the machine go find the right patients. The normal way of doing it is, a doctor looks at the client, the clinical trial protocol, and then has to match it with the chart note of the patient, and then figure out whether the patient’s eligible, that takes about 45 minutes. Now to get somebody into a clinical trial.

Pharma 40

Pharma Marketing Doctors Recruitment 40