PM360

JANUARY 25, 2023

Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient?

Media 96

Media Digital Media Marketing Pharma 96

PM360

MAY 21, 2024

From connecting with patients by interactive ads to dabbling into cross-platform integration, here is what our specialists had to say. What are new and effective ways of engaging patients who are now using streaming services? What are new and effective ways of engaging patients who are now using streaming services?

Media 105

Media Healthcare Healthcare Marketing 105

Pharmaceutical Technology

SEPTEMBER 5, 2022

The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. The integration of digital media has drastically changed the ecosystem for pharmaceutical companies.

Leads 52

Leads Pharmaceutical Marketing Media 52

pharmaphorum

JULY 9, 2014

As this future unfurls, the UK may find that it is in the vanguard of certain key trends: the rise of digital media changing the role of patients, and the increasingly effective use of real world data to optimize healthcare.

Marketing 52

Marketing Digital Media Pharma Engineering 52

PM360

JULY 13, 2023

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. Today, media is an instrumental component of a successful marketing plan with millions of dollars being invested annually reaching HCPs and patients.

Media 98

Media Pharma Marketing Digital Media 98

Pharma Marketing Network

SEPTEMBER 15, 2021

Maximizing Patient Safety and Sustaining Long Term Quality Through Enhanced Device Surveillance while navigating the EU Regulatory Landscape. For more information please contact: Ria Kiayia, Digital Media and PR Marketing Executive at riak@marcusevanscy.com or visit: [link]. REGISTER TODAY.

Safety 52

Safety Medical Digital Media Marketing 52

PM360

NOVEMBER 12, 2023

Pharma brands are increasingly humanizing the patient journey today unlike ever before. The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health.

Pharma 52

Pharma Digital Media Ethics Leads 52

PM360

AUGUST 24, 2023

Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. He did what publishers like Buzzfeed or Vice tried to do—become a beloved brand in digital media. Focus on building trust and strong relationships with HCP and their patients.

Media 96

Media Marketing Digital Media Prescription 96

PM360

JUNE 11, 2022

In this challenging environment, marketers need to rise above the clutter by embracing data-driven marketing as the means to better target their audiences, provide an optimal customer experience, and drive crucial new patient start volumes as a result. Improving Efficiencies and Outcomes Through Continuous Optimization.

Marketing 75

Marketing Physicians Media Patients 75

PM360

MARCH 24, 2023

Bayer, where I was the Executive Director of Digital Media Strategy and Operations was the top brand. I felt outraged when a white team member said people need to be patient. Our needs are invisible in patient outreach and key opinion leader (KOL) selection because we are invisible. Why waste that alley oop opportunity?

Pharma 94

Pharma Education Digital Media Management 94

LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. This can help build trust and make patients feel more comfortable even before they enter your practice. Types of Digital Video Ads for Healthcare 1.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

Pharma Marketing Network

AUGUST 14, 2020

The cookie’s death can lead to a better future for digital media globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab. However, for pharma brands, CRM programs including email or text have proven value with current patients, particularly around adherence. Still, most agree that change is needed.

Media 98

Media Marketing Pharma Prescription 98

Pharma Marketing Network

DECEMBER 17, 2021

One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. What does that do to the doctor patient visit? A Continued Boost in Pharma’s Reputation.

Pharma 105

Pharma Marketing Engineering Digital Media 105

LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). One of the most effective and efficient ways to reach potential patients and HCPs is through native advertising. What is Native Advertising? Build Trust and Educate with Your Content.

Healthcare 52

Healthcare Healthcare Marketing Digital Media 52

PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. Another study found that physicians spend an average of 16 minutes using their EHRs per patient encounter. Try Veradigm Digital Health Media for Highly Targeted Messages.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

NOVEMBER 13, 2020

The topics focused on the emerging technologies that pharma is implementing to enhance customer experiences for patients, payers, and HCPs. During the summit, speakers shared their thoughts and opinions on new technologies, how to prioritize customer experiences during COVID-19, and their digital strategies.

Pharma 52

Pharma Media Marketing Digital Media 52

Pharma Marketing Network

AUGUST 14, 2020

The cookie’s death can lead to a better future for digital media globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab. However, for pharma brands, CRM programs including email or text have proven value with current patients, particularly around adherence. Still, most agree that change is needed.

Media 52

Media Marketing Prescription Pharma 52

CloserIQ

OCTOBER 10, 2018

Kyruus is revolutionizing healthcare with its data-driven system that makes it easier for healthcare system to match patients to appropriate providers. is a SaaS platform that helps SMBs with customer acquisition via paid digital media. million in funding. 101-250 employees. See open roles. Founded 2007. 101-250 employees.

Sales 76

Sales Management Marketing Education 76

Pharma Marketing Network

JUNE 10, 2020

You let the machine go find the right patients. The normal way of doing it is, a doctor looks at the client, the clinical trial protocol, and then has to match it with the chart note of the patient, and then figure out whether the patient’s eligible, that takes about 45 minutes. Now to get somebody into a clinical trial.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

You let the machine go find the right patients. The normal way of doing it is, a doctor looks at the client, the clinical trial protocol, and then has to match it with the chart note of the patient, and then figure out whether the patient’s eligible, that takes about 45 minutes. Now to get somebody into a clinical trial.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Yeah yeah wow you got a lot of great points there and just a tight some of that back to Pharma it’s interesting you know the idea of a persona is so powerful you know as suppose to talking about someone as a consumer or in our case many times we refer to them as a patient and I can’t tell you how many times I’ve listened (..)

Marketing 52

Marketing Media Pharma Doctors 52

Evolve Your Success

DECEMBER 20, 2022

If you are going to be doing those things, you will win in the digital media space now. There’s an opportunity for anyone that’s serious about making a difference when it comes to patient lives. Even inspiration, in some sense, can be giving more through your page and through your brain than what you are asking for.

Medical sales 130

Medical sales Media Sales Medical sales reps 130

PM360

JANUARY 27, 2025

We transform marketing and communications into meaningful patient and HCP engagements and enable healthcare brands to thrive amidst complexity.

Digital Media 52

Digital Media Healthcare Healthcare Marketing 52