Pharma Marketing Network

OCTOBER 6, 2021

The FDA requires that pharmaceutical ads present the benefits and risks of a prescription drug in a balanced fashion, meaning a large portion of creative is dedicated to important safety information (ISI) rather than brand message. All advertisers must ensure creative is compelling, but pharma advertisers must also consider compliance.

Pharma 98

Pharma Media Digital Media Marketing 98

Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. appeared first on Pharma Marketing Network. Why are third-party cookies disappearing?

Media 98

Media Marketing Pharma Prescription 98

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. RJ Lewis (EHS): So Ritesh, the listeners to the Pharma Marketing Network fall into three broad buckets.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. RJ Lewis (EHS): So Ritesh, the listeners to the Pharma Marketing Network fall into three broad buckets.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Pharma Marketing Network

OCTOBER 29, 2020

I want to thank you for being our guest today on the Pharma Marketing Network Podcast and that was Stephanie Berez you just heard from Founder and Managing Director of HEART OF WHY MARKETING. Stephanie (HOWM): Yes fingers crossed but sooner [unintelligible 00:36:27] my friend. RJ (PMN): Yes agreed.

Marketing 52

Marketing Media Pharma Doctors 52