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Pharma Marketing Strategies That Work in 2025: Digital, Data, and Beyond

Pharma Marketing Network

With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing.

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Microscopic Markets with Macroscopic ImpactCrafting personalized campaigns for small patient populations.

PM360

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

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EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual

Pharma Marketing Network

Maximizing Patient Safety and Sustaining Long Term Quality Through Enhanced Device Surveillance while navigating the EU Regulatory Landscape. For more information please contact: Ria Kiayia, Digital Media and PR Marketing Executive at riak@marcusevanscy.com or visit: [link]. REGISTER TODAY.

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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. This can be cost-effective as well, based on the media team and the platforms utilized to promote the brands.

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Cutting Through the Digital Clutter with Data-Driven Marketing

PM360

In this challenging environment, marketers need to rise above the clutter by embracing data-driven marketing as the means to better target their audiences, provide an optimal customer experience, and drive crucial new patient start volumes as a result. Improving Efficiencies and Outcomes Through Continuous Optimization.

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3 Key Sessions From the 3rd Annual Pharma CX Tech Summit

Pharma Marketing Network

The topics focused on the emerging technologies that pharma is implementing to enhance customer experiences for patients, payers, and HCPs. During the summit, speakers shared their thoughts and opinions on new technologies, how to prioritize customer experiences during COVID-19, and their digital strategies.

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The Enterprising Sterile Processing Podcaster With Hank Balch

Evolve Your Success

I hated the term networking. College professors are real big on that like, “You got to network. Wouldn’t you know that through that, all of that school and everything else, when I graduated, the most important thing in my life became not what I knew or the degrees I had, but who I knew, who I had networked with.