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Tune In: Key Learnings and Insights from Leaders in Native Advertising

Pharma Marketing Network

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . Megan Jimenez , Senior Manager, Media Strategy at MedThink.

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Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Pharma Marketing Network

“Partnering with Adelaide, we’ve realized several key benefits including better outcomes across the funnel, higher resolution into media quality than we’ve seen with traditional metrics, and the ability to optimize mid-flight and increase efficiency across campaigns.”. For pharmaceutical companies, this need is even more pressing.

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Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

PM360

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. This can be cost-effective as well, based on the media team and the platforms utilized to promote the brands.

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EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual

Pharma Marketing Network

For more information please contact: Ria Kiayia, Digital Media and PR Marketing Executive at riak@marcusevanscy.com or visit: [link]. The post EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual appeared first on Pharma Marketing Network. REGISTER TODAY.

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Programmatic Advertising: A Pharma Marketer’s Guide to Precision

Pharma Marketing Network

Programmatic advertising is a modern form of digital media buying that has become increasingly popular with pharma marketers. The post Programmatic Advertising: A Pharma Marketer’s Guide to Precision appeared first on Pharma Marketing Network.

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Microscopic Markets with Macroscopic ImpactCrafting personalized campaigns for small patient populations.

PM360

A strategy for marketing to rare disease patients should be comprehensive and dynamic, uniting both traditional funnel-based marketing and digital media strategies into an omnichannel program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

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The Metaverse: Regulatory trends

Pharmaceutical Technology

The metaverse will make digital media experiences more immersive, inclusive, and accessible than today. Net neutrality refers to the concept that a telecom network should be a neutral gateway to the Internet rather than a gatekeeper with the power to decide what content is available or what speeds that content is transmitted at.

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