Pharma Marketing Network

APRIL 7, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . Megan Jimenez , Senior Manager, Media Strategy at MedThink.

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PM360

JULY 13, 2023

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. This can be cost-effective as well, based on the media team and the platforms utilized to promote the brands.

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Pharma Marketing Network

OCTOBER 6, 2021

“Partnering with Adelaide, we’ve realized several key benefits including better outcomes across the funnel, higher resolution into media quality than we’ve seen with traditional metrics, and the ability to optimize mid-flight and increase efficiency across campaigns.”. For pharmaceutical companies, this need is even more pressing.

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PM360

OCTOBER 13, 2023

The AI deal point seems to be close to resolution, but residuals will be a challenge as much of the budgets needed to pay out these residuals, which could be many times more than an actor’s base salary, are underwritten by the money networks make from carriage fees. ESPN, for example, gets $9.42 per subscriber and will generate over $8.1

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Pharma Marketing Network

OCTOBER 30, 2020

of the vertical’s digital ad spending. According to eMarketer, social networking, mobile messaging, and digital video have each seen surprisingly small gains in their total number of monthly users. The post 90@90 Video… The New Now appeared first on Pharma Marketing Network. billion, increasing to 43.0%

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Pharma Marketing Network

NOVEMBER 13, 2020

Put the Customer at the Center of Your Marketing Strategy Using Digital/Media. Media is a great tool because it integrates all of the channels together while collecting data and information from target audiences. The post 3 Key Sessions From the 3rd Annual Pharma CX Tech Summit appeared first on Pharma Marketing Network.

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PM360

MARCH 24, 2023

Bayer, where I was the Executive Director of Digital Media Strategy and Operations was the top brand. Making DE&I More Actionable Had I not hired my team from my network, I could have gone months without interacting with Black people. Lips are saying all the right things, but where are the results?

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Pharma Marketing Network

AUGUST 14, 2020

The cookie’s death can lead to a better future for digital media globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab. appeared first on Pharma Marketing Network. Still, most agree that change is needed. The post What Happens When 3rd-Party Cookies Expire?

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PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. The insights from large opt-in databases of networks of physician-IDs can enable marketers to understand these critical data points and how best to activate with this information in hand.

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Pharma Marketing Network

DECEMBER 17, 2021

One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. The post 2022 Predictions From the Front-Lines of Pharma Digital Advertising appeared first on Pharma Marketing Network.

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Evolve Your Success

MAY 30, 2023

What you have to do is you have to network to get in. For any of your readers, if you want to network and you’re thinking about getting in, you call or email me at Andy@AndyOlen.com. I will open up my network to you. They leverage digital media big time, and their entire global sales team is a megaphone for them.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. RJ Lewis (EHS): So Ritesh, the listeners to the Pharma Marketing Network fall into three broad buckets.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. RJ Lewis (EHS): So Ritesh, the listeners to the Pharma Marketing Network fall into three broad buckets.

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Pharma Marketing Network

OCTOBER 29, 2020

I want to thank you for being our guest today on the Pharma Marketing Network Podcast and that was Stephanie Berez you just heard from Founder and Managing Director of HEART OF WHY MARKETING. Stephanie (HOWM): Yes fingers crossed but sooner [unintelligible 00:36:27] my friend. RJ (PMN): Yes agreed.

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Evolve Your Success

DECEMBER 20, 2022

I hated the term networking. College professors are real big on that like, “You got to network. Wouldn’t you know that through that, all of that school and everything else, when I graduated, the most important thing in my life became not what I knew or the degrees I had, but who I knew, who I had networked with.

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