Digital Media Healthcare Healthcare Provider 
PM360
DECEMBER 14, 2023
Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. But pharma can rely on more innovative ways of using digital media to bring crucial content to prospective patients. References: 1.
LEVO Health
SEPTEMBER 7, 2022
With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. When it comes to healthcare, trust is everything.
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PM360
MAY 21, 2024
And the percentage of streaming impressions in the digital media mix almost doubled in the last three years going from 9% to 17%. CTV has emerged as an innovative tool in marketing strategies in recent years, providing advertisers with powerful new avenues to reach patients directly via the big screen.
PM360
JUNE 24, 2024
To do this consistently, biopharma companies need to stay abreast of regulatory guidelines and compliance requirements related to pre-approval healthcare marketing, education, and patient privacy. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.
LEVO Health
JANUARY 30, 2024
The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.
Pharma Marketing Network
OCTOBER 6, 2021
Working with some of the world’s leading brands and agencies — including advertisers in the pharma and healthcare space — Adelaide has proven that optimizing towards attention metrics drives more impactful and efficient brand outcomes throughout the funnel. Optimizing to AU Results in Better Full-Funnel Outcomes.
PM360
JULY 21, 2022
Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Try Veradigm Digital Health Media for Highly Targeted Messages. Fierce Healthcare. References: 1.
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