article thumbnail

AI will continue to attract investment in near future in the healthcare industry

Pharmaceutical Technology

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

article thumbnail

5 Digital Media Tactics to Amplify Public Health Marketing Campaigns

PM360

Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have been the status quo for years. Digital media is transforming what’s possible for public health marketing, allowing brands to raise awareness in a much more efficient, measurable way. But we can do better.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sales Skills You Will Need As A Medical Sales Rep With Andy Olen

Evolve Your Success

billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. You would think most people in healthcare they’re expert negotiators.

article thumbnail

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Healthcare Success

In some instances, the off-course message is about healthcare. Experienced marketing professionals and healthcare communicators recognize and avoid this classic mistake. Digital media, in particular, can present messages that are directed to the audience with individual precision. Digital media.

article thumbnail

Pharma Marketing Strategies That Work in 2025: Digital, Data, and Beyond

Pharma Marketing Network

The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. Pharma marketers need to consider their audiences not just as prescribers and patients, but as digital users with evolving expectations. What platforms can support agile healthcare marketing?

article thumbnail

3 Innovative Ways to Empower Patients with Interactive and Educational Ads

PM360

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. But pharma can rely on more innovative ways of using digital media to bring crucial content to prospective patients. References: 1.

article thumbnail

Meeting MSL training needs in an evolving landscape

pharmaphorum

Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology. But who keeps the MSLs up-to-date, and who makes sure they have the hard and soft skills necessary to be an effective partner for healthcare professionals?

Training 115