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Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.
Mass media public service announcement (PSA) campaigns on print, billboard, and linear TV have been the status quo for years. Digitalmedia is transforming what’s possible for public health marketing, allowing brands to raise awareness in a much more efficient, measurable way. But we can do better.
billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. You would think most people in healthcare they’re expert negotiators.
In some instances, the off-course message is about healthcare. Experienced marketing professionals and healthcare communicators recognize and avoid this classic mistake. Digitalmedia, in particular, can present messages that are directed to the audience with individual precision. Digitalmedia.
The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. Pharma marketers need to consider their audiences not just as prescribers and patients, but as digital users with evolving expectations. What platforms can support agile healthcare marketing?
Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. But pharma can rely on more innovative ways of using digitalmedia to bring crucial content to prospective patients. References: 1.
Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology. But who keeps the MSLs up-to-date, and who makes sure they have the hard and soft skills necessary to be an effective partner for healthcare professionals?
As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. In a previous post , I talked about how to tailor healthcare messaging to this technologically minded, brand-conscious, and convenience-seeking generation.
With the rise of digitalmedia, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native Advertising is Ideal for Healthcare Marketing.
And the percentage of streaming impressions in the digitalmedia mix almost doubled in the last three years going from 9% to 17%. By harnessing the creative potential of CTV, healthcare organizations can craft engaging content tailored to their target audience.
Working with some of the world’s leading brands and agencies — including advertisers in the pharma and healthcare space — Adelaide has proven that optimizing towards attention metrics drives more impactful and efficient brand outcomes throughout the funnel. Optimizing to AU Results in Better Full-Funnel Outcomes.
Last we spoke, executing omnichannel digitalmedia using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success.
Gain the essential skills that inspire customers to say yes, paving the way for success and making a lasting impact in healthcare. The Trilogy of Yes: Connection, Communication, & Cooperation: A Trilogy of Sales Skills That Inspire Customers to Say Yes He has many years of experience in sales leadership in healthcare.
Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digitalmedia, she has also planned and managed fully integrated marketing programs. She has worked across multiple disciplines (e.g.,
As this future unfurls, the UK may find that it is in the vanguard of certain key trends: the rise of digitalmedia changing the role of patients, and the increasingly effective use of real world data to optimize healthcare.
Jasper Beard, Senior Director of Portfolio Marketing, ViiV Healthcare, previously won a PM360 Trailblazer Brand Champion Award. He says that, today, AI is a trailblazer in digital marketing. Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. Fundamentals don’t.
To do this consistently, biopharma companies need to stay abreast of regulatory guidelines and compliance requirements related to pre-approval healthcare marketing, education, and patient privacy. Utilizing DigitalMedia for Scalability Digitalmedia should be highly customized pre- and postcommercialization.
Direct-to-consumer pharmaceutical marketing promotes patient dialogue with healthcare professionals, and encourages patient compliance, product competition and competitive pricing, in addition to reducing underdiagnosis and undertreatment of conditions.
The fast-paced nature of digitalmedia has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.
Digital Spending – Pandemic Bump. So, what is driving the overall healthcare and pharma digital ad spending growth? of healthcare and pharma’s digital spending going towards mobile, 42.5% US Healthcare and Pharma Digital Ad Spending Outlook. of the vertical’s digital ad spending.
This content can be in the form of blog posts, infographics, videos, or any other type of digitalmedia that your target audience will find valuable. Use social media effectively. Social media is a powerful tool that can be used to connect with your target audience and promote your products or services.
Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digitalmedia, she has also planned and managed fully integrated marketing programs. She has worked across multiple disciplines (e.g.,
One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. A Continued Boost in Pharma’s Reputation. Let’s hope our industry can keep that momentum and not squander it.
Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Try Veradigm Digital Health Media for Highly Targeted Messages. Fierce Healthcare. References: 1. Finnegan J.
On average, pharmaceutical companies have increased their overall digitalmedia spend more than 50% compared to pre-COVID-19 levels. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. The Pain Points of Digital Clutter Are Pervasive.
Kyruus is revolutionizing healthcare with its data-driven system that makes it easier for healthcare system to match patients to appropriate providers. Devoted Health is a healthcare company that helps seniors navigate the complex healthcare system. CareDash provides a database of healthcare clinician ratings and reviews.
So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.
So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.
I’m going to date myself too because well you were getting your inspiration to go with the marketing in 1999 that’s the year that I founded eHealthcare Solutions so I was embracing that digital world that you just talked about and that really dates me. RJ (PMN): It does, it does.
I am a serial entrepreneur in the media space, in particular social media. In the clinical education space, within medical device, medical device reprocessing, healthcare supply chain, operating room, and infection prevention. If you are going to be doing those things, you will win in the digitalmedia space now.
For more information about the Medical Device Manufacturing & R&D Summit, contact: Anna Iacovou DigitalMedia & PR Executive at annai@marcusevanscy.com or through the official website here. The summit’s format is designed to facilitate meaningful connections between industry leaders and innovative solution providers.
27, 2025 — Publicis Health has made key leadership appointments at Digitas Health, reaffirming the agency’s position as a leader in the healthcare marketing industry and underscoring its commitment to creativity as a catalyst for transformative results. ” Ceraso’s ingenuity will fuel the agency’s creative teams.
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