PM360

AUGUST 29, 2022

As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. In a previous post , I talked about how to tailor healthcare messaging to this technologically minded, brand-conscious, and convenience-seeking generation.

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LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.

Healthcare 52

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PM360

MAY 21, 2024

And the percentage of streaming impressions in the digital media mix almost doubled in the last three years going from 9% to 17%. By harnessing the creative potential of CTV, healthcare organizations can craft engaging content tailored to their target audience.

Media 105

Media Healthcare Healthcare Marketing 105

PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success.

Media 105

Media Digital Media Marketing Pharma 105

Pharmaceutical Technology

SEPTEMBER 5, 2022

Direct-to-consumer pharmaceutical marketing promotes patient dialogue with healthcare professionals, and encourages patient compliance, product competition and competitive pricing, in addition to reducing underdiagnosis and undertreatment of conditions.

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Leads Pharmaceutical Marketing Media 52

Pharma Marketing Network

APRIL 12, 2021

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs. She has worked across multiple disciplines (e.g.,

Media 69

Media Digital Media Networking Pharma 69

Pharma Marketing Network

OCTOBER 6, 2021

Working with some of the world’s leading brands and agencies — including advertisers in the pharma and healthcare space — Adelaide has proven that optimizing towards attention metrics drives more impactful and efficient brand outcomes throughout the funnel. Optimizing to AU Results in Better Full-Funnel Outcomes.

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Pharma Marketing Network

JULY 12, 2023

This content can be in the form of blog posts, infographics, videos, or any other type of digital media that your target audience will find valuable. Use social media effectively. Social media is a powerful tool that can be used to connect with your target audience and promote your products or services.

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PM360

AUGUST 24, 2023

Jasper Beard, Senior Director of Portfolio Marketing, ViiV Healthcare, previously won a PM360 Trailblazer Brand Champion Award. He says that, today, AI is a trailblazer in digital marketing. Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. Fundamentals don’t.

Media 96

Media Marketing Digital Media Prescription 96

Pharma Marketing Network

APRIL 7, 2021

Megan Jimenez , Senior Manager, Media Strategy at MedThink. Megan is a media expert with over 8 years of experience, working on both the agency and brand sides. Although she specializes in digital media, she has also planned and managed fully integrated marketing programs. She has worked across multiple disciplines (e.g.,

Media 40

Media Digital Media Marketing Networking 40

Pharma Marketing Network

OCTOBER 30, 2020

Digital Spending – Pandemic Bump. So, what is driving the overall healthcare and pharma digital ad spending growth? of healthcare and pharma’s digital spending going towards mobile, 42.5% US Healthcare and Pharma Digital Ad Spending Outlook. of the vertical’s digital ad spending.

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Pharma Media Healthcare Healthcare 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Try Veradigm Digital Health Media for Highly Targeted Messages. Fierce Healthcare. References: 1. Finnegan J.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

pharmaphorum

JULY 9, 2014

As this future unfurls, the UK may find that it is in the vanguard of certain key trends: the rise of digital media changing the role of patients, and the increasingly effective use of real world data to optimize healthcare.

Marketing 52

Marketing Digital Media Pharma Engineering 52

Evolve Your Success

MAY 30, 2023

Gain the essential skills that inspire customers to say yes, paving the way for success and making a lasting impact in healthcare. The Trilogy of Yes: Connection, Communication, & Cooperation: A Trilogy of Sales Skills That Inspire Customers to Say Yes He has many years of experience in sales leadership in healthcare.

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PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. The Pain Points of Digital Clutter Are Pervasive.

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Marketing Physicians Media Patients 75

Pharma Marketing Network

DECEMBER 17, 2021

One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. A Continued Boost in Pharma’s Reputation. Let’s hope our industry can keep that momentum and not squander it.

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Pharma Marketing Engineering Digital Media 105

CloserIQ

OCTOBER 10, 2018

Kyruus is revolutionizing healthcare with its data-driven system that makes it easier for healthcare system to match patients to appropriate providers. Devoted Health is a healthcare company that helps seniors navigate the complex healthcare system. CareDash provides a database of healthcare clinician ratings and reviews.

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Sales Management Education Marketing 76

Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Pharma Marketing Network

OCTOBER 29, 2020

I’m going to date myself too because well you were getting your inspiration to go with the marketing in 1999 that’s the year that I founded eHealthcare Solutions so I was embracing that digital world that you just talked about and that really dates me. RJ (PMN): It does, it does.

Marketing 52

Marketing Media Pharma Doctors 52

Evolve Your Success

DECEMBER 20, 2022

I am a serial entrepreneur in the media space, in particular social media. In the clinical education space, within medical device, medical device reprocessing, healthcare supply chain, operating room, and infection prevention. If you are going to be doing those things, you will win in the digital media space now.

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