PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. But pharma can rely on more innovative ways of using digital media to bring crucial content to prospective patients. References: 1.

Education 98

Education Patients Digital Media Pharma 98

PM360

JUNE 24, 2024

It will also help patients set appropriate expectations around safety, efficacy, and their potential eligibility for your investigational drug. To do this consistently, biopharma companies need to stay abreast of regulatory guidelines and compliance requirements related to pre-approval healthcare marketing, education, and patient privacy.

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

Pharma Marketing Network

OCTOBER 6, 2021

The FDA requires that pharmaceutical ads present the benefits and risks of a prescription drug in a balanced fashion, meaning a large portion of creative is dedicated to important safety information (ISI) rather than brand message. The role of media is to create an environment that funnels attention to creative.

Pharma 98

Pharma Media Digital Media Marketing 98

Evolve Your Success

MAY 30, 2023

During the years I spent in sales leadership roles and healthcare, I did have a bird’s eye view of what was happening in terms of training salespeople and sales teams. However, it’s not a core competency within most corporate healthcare training teams to train in sales skills. That’s where a lot of organizations will outsource that.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52