Digital Media, Healthcare Provider and Prescription

Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Pharma Marketing Network

OCTOBER 6, 2021

The FDA requires that pharmaceutical ads present the benefits and risks of a prescription drug in a balanced fashion, meaning a large portion of creative is dedicated to important safety information (ISI) rather than brand message. All advertisers must ensure creative is compelling, but pharma advertisers must also consider compliance.

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Pharma Media Digital Media Marketing

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Try Veradigm Digital Health Media for Highly Targeted Messages. Increasing Market Awareness Remains a Challenge.

Physicians

Physicians Media Pharma sales reps Electronics

Pharma Rep Focus

Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

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