PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

Education 98

Education Patients Digital Media Pharma 98

Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. However, the healthcare landscape is no longer static. Finally, omnichannel marketing has become table stakes.

Marketing 52

Marketing Pharma Media Networking 52

PM360

JUNE 24, 2024

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

PM360

MAY 21, 2024

From connecting with patients by interactive ads to dabbling into cross-platform integration, here is what our specialists had to say. What are new and effective ways of engaging patients who are now using streaming services? What are new and effective ways of engaging patients who are now using streaming services?

Media 105

Media Healthcare Healthcare Marketing 105

LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. This can help build trust and make patients feel more comfortable even before they enter your practice. Types of Digital Video Ads for Healthcare 1.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. When it comes to healthcare, trust is everything.

Healthcare 52

Healthcare Healthcare Marketing Digital Media 52