PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. But pharma can rely on more innovative ways of using digital media to bring crucial content to prospective patients. References: 1.

Education 98

Education Patients Digital Media Pharma 98

PM360

JUNE 24, 2024

A strategy for marketing to rare disease patients should be comprehensive and dynamic, uniting both traditional funnel-based marketing and digital media strategies into an omnichannel program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. When patients feel they know their healthcare provider, they are more likely to seek care and adhere to treatment plans.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

Pharma Marketing Network

OCTOBER 6, 2021

By increasing transparency and revealing the true value of your media investment across channels, AU helps advertisers uncover valuable optimization opportunities. In partnership with a major healthcare provider and its agency, Horizon Media, Adelaide compared AU-optimized media to viewability-optimized media.

Pharma 98

Pharma Media Digital Media Marketing 98

PM360

MAY 21, 2024

And the percentage of streaming impressions in the digital media mix almost doubled in the last three years going from 9% to 17%. CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers.

Media 105

Media Healthcare Healthcare Marketing 105

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Try Veradigm Digital Health Media for Highly Targeted Messages.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies.

Healthcare 52

Healthcare Healthcare Marketing Digital Media 52