Microscopic Markets with Macroscopic ImpactCrafting personalized campaigns for small patient populations.
PM360
JUNE 24, 2024
This is partly due to the limited market potential for drugs in the space, but also due to the sheer volume of rare diseases: approximately 6,000–8,000 have been identified. The overarching theme: As with rare disease drug development, precision and personalization are key. Food & Drug Administration (FDA).
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