World of DTC Marketing

JANUARY 20, 2022

According to Pew Internet, “two-thirds of all health seekers (64%) have looked for information about prescription drugs. Those who have seen a doctor in the past year are more likely to use the Internet to research a specific drug than those who have not consulted with a doctor.

Digital Media 232

Digital Media Media Pharma Doctors 232

PM360

JULY 21, 2022

The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Veradigm provided the client the unique ability to deliver highly targeted awareness messaging in a channel that HCPs use more often than other digital media channels.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharma Marketing Network

JUNE 10, 2020

You go online, you talk to a doctor via telemedicine, and a specialty pharmacy then delivers it for you. The normal way of doing it is, a doctor looks at the client, the clinical trial protocol, and then has to match it with the chart note of the patient, and then figure out whether the patient’s eligible, that takes about 45 minutes.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

OCTOBER 29, 2020

That’s one of the bigger challenges in Pharma and in some conditions in a specialty areas like mental health and some others it’s such a big challenge brands could literally double or even triple their sales if they could crack that nut.

Marketing 52

Marketing Media Pharma Doctors 52

Pharma Marketing Network

JUNE 10, 2020

You go online, you talk to a doctor via telemedicine, and a specialty pharmacy then delivers it for you. The normal way of doing it is, a doctor looks at the client, the clinical trial protocol, and then has to match it with the chart note of the patient, and then figure out whether the patient’s eligible, that takes about 45 minutes.

Pharma 40

Pharma Marketing Doctors Recruitment 40