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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. Veradigm provided the client the unique ability to deliver highly targeted awareness messaging in a channel that HCPs use more often than other digital media channels.

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The biggest waste of digital media spending in pharma

World of DTC Marketing

According to Pew Internet, “two-thirds of all health seekers (64%) have looked for information about prescription drugs. Those who have seen a doctor in the past year are more likely to use the Internet to research a specific drug than those who have not consulted with a doctor.

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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

That’s one of the bigger challenges in Pharma and in some conditions in a specialty areas like mental health and some others it’s such a big challenge brands could literally double or even triple their sales if they could crack that nut.

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Ep. 003 – Ritesh Patel Podcast Transcript

Pharma Marketing Network

You go online, you talk to a doctor via telemedicine, and a specialty pharmacy then delivers it for you. The normal way of doing it is, a doctor looks at the client, the clinical trial protocol, and then has to match it with the chart note of the patient, and then figure out whether the patient’s eligible, that takes about 45 minutes.

Pharma 52
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Ep. 003 – Ritesh Patel Podcast Transcript

Pharma Marketing Network

You go online, you talk to a doctor via telemedicine, and a specialty pharmacy then delivers it for you. The normal way of doing it is, a doctor looks at the client, the clinical trial protocol, and then has to match it with the chart note of the patient, and then figure out whether the patient’s eligible, that takes about 45 minutes.

Pharma 40