Digital Media Doctors Pharma 
PM360
NOVEMBER 12, 2023
Pharma brands are increasingly humanizing the patient journey today unlike ever before. The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health.
Pharma Marketing Network
DECEMBER 17, 2021
The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. A Continued Boost in Pharma’s Reputation.
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PM360
JANUARY 25, 2023
Spurred into action by the pandemic, many pharma brands are undertaking or accelerating their digital transformations. As a relative newcomer to pharma (I joined the industry in 2019), several things stand out about the industry’s approach to digital. There are a few key differences in pharma that made this happen.
World of DTC Marketing
JANUARY 20, 2022
Many pharma brands are making mistakes when calculating and ranking channel value. Pharma has historically focused a significant portion of its marketing budgets on paid search. Even today, pharma continues to waste money on paid search when online health seekers prefer organic search results. and recent privacy regulations.
PM360
MARCH 24, 2023
We covered the first one by looking at Organizational Structures , today, let’s dive into the second which is the toughest, not just for pharma, but for the entire country: Diversity, Equity, and Inclusion (DE&I). When we look at DE&I in pharma, how well we are doing depends on who you ask. population. Another fun fact—the U.S.
Pharma Marketing Network
OCTOBER 30, 2020
Digital Spending – Pandemic Bump. So, what is driving the overall healthcare and pharma digital ad spending growth? The crisis also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor offices and medical clinics. With 57.5%
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Veradigm provided the client the unique ability to deliver highly targeted awareness messaging in a channel that HCPs use more often than other digital media channels.
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