Digital Media Doctors Patients 
PM360
JUNE 24, 2024
This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).
Pharmaceutical Technology
SEPTEMBER 5, 2022
The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. The integration of digital media has drastically changed the ecosystem for pharmaceutical companies.
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PM360
JUNE 11, 2022
In this challenging environment, marketers need to rise above the clutter by embracing data-driven marketing as the means to better target their audiences, provide an optimal customer experience, and drive crucial new patient start volumes as a result. We have created our own clutter. Where do we go from here?
PM360
NOVEMBER 12, 2023
Pharma brands are increasingly humanizing the patient journey today unlike ever before. The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health.
LEVO Health
JANUARY 30, 2024
The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. This can help build trust and make patients feel more comfortable even before they enter your practice. Types of Digital Video Ads for Healthcare 1.
PM360
JULY 21, 2022
Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. Another study found that physicians spend an average of 16 minutes using their EHRs per patient encounter. Try Veradigm Digital Health Media for Highly Targeted Messages.
PM360
JANUARY 25, 2023
Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient?
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