PM360

JUNE 24, 2024

A strategy for marketing to rare disease patients should be comprehensive and dynamic, uniting both traditional funnel-based marketing and digital media strategies into an omnichannel program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Rather than adopting a more measured approach, this transition has now led to an overload of digital messaging, where seemingly everyone is throwing investment against the wall to see what sticks.

Marketing 75

Marketing Physicians Media Patients 75

Pharma Marketing Network

OCTOBER 30, 2020

The crisis also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor offices and medical clinics. of healthcare and pharma’s digital spending going towards mobile, 42.5% of the vertical’s digital ad spending. With 57.5% Consumer Video Consumption.

Pharma 52

Pharma Media Healthcare Healthcare 52

PM360

MARCH 24, 2023

Bayer, where I was the Executive Director of Digital Media Strategy and Operations was the top brand. Or the doctors. Making DE&I More Actionable Had I not hired my team from my network, I could have gone months without interacting with Black people. Lips are saying all the right things, but where are the results?

Pharma 94

Pharma Education Digital Media Media 94

Pharma Marketing Network

DECEMBER 17, 2021

One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. What does that do to the doctor patient visit? A Continued Boost in Pharma’s Reputation.

Pharma 105

Pharma Marketing Engineering Digital Media 105

Evolve Your Success

MAY 30, 2023

In my experience, and I pull the sales teams that I work for specifically around negotiation training, you would think most people in healthcare, their expert negotiators, are going up against doctors, big procurement agencies, tough economic customers, IDNs, GPOs, and big hospitals. I’m going to see if the doctors and customers are there.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. You go online, you talk to a doctor via telemedicine, and a specialty pharmacy then delivers it for you.

Pharma 52

Pharma Marketing Doctors Recruitment 52