Remove Digital Media Remove Doctors Remove Ethics
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Microscopic Markets with Macroscopic ImpactCrafting personalized campaigns for small patient populations.

PM360

Regulatory Compliance and Ethical Considerations It may sound like an obvious statement, but to engage patient audiences as a commercial entity, someone needs to keep a regulatory eye on the program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

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Navigating a Greener Path: Sustainable Digital Advertising in Pharma

PM360

The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health. Pharma brands are increasingly humanizing the patient journey today unlike ever before.

Pharma 52
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Digital Video Advertising for HCPs

LEVO Health

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. As always, make sure to follow ethical guidelines and maintain patient confidentiality.

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The Enterprising Sterile Processing Podcaster With Hank Balch

Evolve Your Success

If there are any doctors reading this, they will be like, “Suck it up, sissy.” If you are going to be doing those things, you will win in the digital media space now. What changed? What happened? Was it an experience? Was it you woke up one morning? Talk to us a little bit about that. What to do?” Are you ready?