4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation
PM360
JANUARY 25, 2023
Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient?
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