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4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation

PM360

Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient?

Media 96
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Leading direct-to-consumer marketing companies for pharmaceuticals

Pharmaceutical Technology

The integration of digital media has drastically changed the ecosystem for pharmaceutical companies. It has modified the relationship between the pharmaceutical industry and doctors and made the process of educating doctors about any drug easier.

Leads 52
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Navigating a Greener Path: Sustainable Digital Advertising in Pharma

PM360

The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health. Pharma brands are increasingly humanizing the patient journey today unlike ever before.

Pharma 52
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Microscopic Markets with Macroscopic ImpactCrafting personalized campaigns for small patient populations.

PM360

A strategy for marketing to rare disease patients should be comprehensive and dynamic, uniting both traditional funnel-based marketing and digital media strategies into an omnichannel program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

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Cutting Through the Digital Clutter with Data-Driven Marketing

PM360

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Rather than adopting a more measured approach, this transition has now led to an overload of digital messaging, where seemingly everyone is throwing investment against the wall to see what sticks.

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2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. What does that do to the doctor patient visit? A Continued Boost in Pharma’s Reputation.

Pharma 105
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A Firsthand Perspective of Pharma’s Failures with DE&I

PM360

Bayer, where I was the Executive Director of Digital Media Strategy and Operations was the top brand. Or the doctors. Lips are saying all the right things, but where are the results? Fierce Pharma shared a list of brands that do it best in 2022, and my Blackness immediately rejected it. For valid reasons. You need us to do that.

Pharma 94