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Leading direct-to-consumer marketing companies for pharmaceuticals

Pharmaceutical Technology

The integration of digital media has drastically changed the ecosystem for pharmaceutical companies. It has modified the relationship between the pharmaceutical industry and doctors and made the process of educating doctors about any drug easier.

Leads 52
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The biggest waste of digital media spending in pharma

World of DTC Marketing

Those who have seen a doctor in the past year are more likely to use the Internet to research a specific drug than those who have not consulted with a doctor. More than half of all health seekers have gathered information before visiting a doctor. The post The biggest waste of digital media spending in pharma.

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Microscopic Markets with Macroscopic ImpactCrafting personalized campaigns for small patient populations.

PM360

A strategy for marketing to rare disease patients should be comprehensive and dynamic, uniting both traditional funnel-based marketing and digital media strategies into an omnichannel program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

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Navigating a Greener Path: Sustainable Digital Advertising in Pharma

PM360

The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health. Pharma brands are increasingly humanizing the patient journey today unlike ever before.

Pharma 52
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4 Reasons Pharma’s Organizational Structures Are Not Built for Digital Transformation

PM360

Underfunding and underprioritizing digital is the biggest barrier to pharma’s digital transformation. According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient?

Media 96
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Digital Video Advertising for HCPs

LEVO Health

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Since the beginning of the mobile revolution, around the year 2000, the average attention span has dropped from 12 seconds to eight.

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Cutting Through the Digital Clutter with Data-Driven Marketing

PM360

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Rather than adopting a more measured approach, this transition has now led to an overload of digital messaging, where seemingly everyone is throwing investment against the wall to see what sticks.