Evolve Your Success
FEBRUARY 26, 2025
They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. 22:16 Today I’d like to talk with you, doctor, about one, two and three, or A, b and C. Let’s start with one.
Pharmaceutical Technology
SEPTEMBER 5, 2022
The integration of digital media has drastically changed the ecosystem for pharmaceutical companies. It has modified the relationship between the pharmaceutical industry and doctors and made the process of educating doctors about any drug easier.
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PM360
NOVEMBER 12, 2023
The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health. Pharma brands are increasingly humanizing the patient journey today unlike ever before.
PM360
JUNE 24, 2024
A strategy for marketing to rare disease patients should be comprehensive and dynamic, uniting both traditional funnel-based marketing and digital media strategies into an omnichannel program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.
PM360
JUNE 11, 2022
On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Rather than adopting a more measured approach, this transition has now led to an overload of digital messaging, where seemingly everyone is throwing investment against the wall to see what sticks.
Evolve Your Success
MAY 30, 2023
In my experience, and I pull the sales teams that I work for specifically around negotiation training, you would think most people in healthcare, their expert negotiators, are going up against doctors, big procurement agencies, tough economic customers, IDNs, GPOs, and big hospitals. I’m going to see if the doctors and customers are there.
Pharma Marketing Network
OCTOBER 30, 2020
The crisis also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor offices and medical clinics. of healthcare and pharma’s digital spending going towards mobile, 42.5% With 57.5% Consumer Video Consumption.
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