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Maximizing Patient Care with Referral Management

Referral MD

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. Referring Physician Collaboration: CRM software can help establish and maintain strong relationships with referring physicians, leading to increased referrals and collaboration.

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. What’s important for us at Genentech in moving our marketing organization forward is picking the right partners who want to be on this journey with us.

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges.

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Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

In addition to helping MSLs better personalize interactions with KOLs, the right technology can free up time and capacity to engage with a broader set of stakeholders—for instance, community physicians, digital opinion leaders, and emerging researchers in a therapeutic area. The Right Stuff. They want a system that is right for them.

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AmerisourceBergen introduces CGT integration hub

Pharmaceutical Technology

Powered by the company’s customer relationship management system, the CGT integration hub is a platform-agnostic system that aims to improve connectivity across the CGT treatment journey, enhancing the experience for patients and healthcare providers.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. This comprehensive playbook is designed to help people in virtually every sector (e.g.,

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