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The most impactful way for pharmas to plan their engagement strategies is using the omnichannel approach. True omnichannel planning means executing on all channels available to the reps, using a multi-faceted approach to maximise results. In Q4 2021 when some face-to-face interactions returned, the number reduced only to 289,511.
Pharmaceutical sales representatives (commonly known as “pharmareps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.
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