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Pharma Marketing Resources

Pharma Marketing Network

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.

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How data-driven strategies can help improve patient retention

Clarify Health

Predictive analytics can identify patients at risk of moving to a new provider, while customer relationship management (CRM) platforms for healthcare are extremely valuable for organizing, monitoring, and activating patient data. They can then zero in on potential causes and opportunities to step in to prevent those actions.

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Building a Robust Marketing Network: Strategies for Pharma Success

Pharma Marketing Network

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. But how can pharma marketers build such networks in a competitive, digital-first world?

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Will Reese

Pharma Marketing Network

He is professionally skilled in areas like digital strategy, customer relationship management (CRM), experience design, direct marketing, and omni-channel marketing. Website: [link] LinkedIn: [link] The post Will Reese appeared first on Pharma Marketing Network.

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Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.

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In-Person Meetings are OUT…Now what?

Storyvine

Close the “Relationship Gap” with Personalized Video. By far, the best way to develop relationships is face-to-face, and sales people have relied on “pressing the flesh” for years, even after the advent of Customer Relationship Management technology and tools.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

MSLs are also now expected to play a bigger role in informing R&D strategy through coordinating investigator-initiated clinical trials, troubleshooting challenges at a clinical trial site with clinical science liaisons, and gathering insights to expand a company’s site and investigator network. The Right Stuff.