article thumbnail

Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.

article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. What’s important for us at Genentech in moving our marketing organization forward is picking the right partners who want to be on this journey with us.

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

This means choosing the right platforms, promoting your content through social media and other channels, and measuring the results so you can do more of what’s working and less of what’s not. Today's doctors and physicians are bombarded with online search engines, websites, and social media advertisements. Owned Media Channels.

Doctors 100
article thumbnail

Pharma Marketing Resources

Pharma Marketing Network

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.

article thumbnail

15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

website, social media, paid ads, third-party listing service, etc.). Leverage social media (the right way). Too many hospitals and healthcare practices rely solely on organic social media for a large part of their digital healthcare marketing strategies. Organic social media means posting photos, updates, events, etc.,

article thumbnail

Building a Robust Marketing Network: Strategies for Pharma Success

Pharma Marketing Network

Engage Patients: Use surveys and social media analytics to understand patient needs, such as affordability or access to medication. Traditional Channels: In-person meetings, conferences, and print media remain effective for HCP engagement. Content Creation: Use KOLs to create white papers, webinars, or even social media content.

article thumbnail

5 Key Elements of a Modern Sales Approach: Building Authentic and Personalized Relationships in the Digital Age

Contrarian Sales Techniques

This can include using customer relationship management (CRM) systems to track interactions and gather insights about customers, as well as utilizing artificial intelligence (AI) and machine learning to predict customer behavior and provide personalized recommendations.

Sales 52