Remove Customer Relationship Management Remove Marketing Remove Relationship management
article thumbnail

Pharma Marketing Resources

Pharma Marketing Network

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

article thumbnail

EXPERT on Call: AI, Health Data, and Omnichannel

PM360

A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. I asked Erica about how to build a foundation, bridge across teams, and leverage technology to better reach customers.

Marketing 105
article thumbnail

How data-driven strategies can help improve patient retention

Clarify Health

When providers have a strong base of repeat patients, they can reduce spending on outreach activities like marketing and advertising and the need to divert resources to onboard new patients. Healthcare-specific CRMs adapt this model with a centralized platform for managing patient relationships.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

article thumbnail

15 Ways To Bridge The Gap Between Sales And Marketing Departments

Medico Reach

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Sales and marketing have long said communication is essential, but they have often shied away from practical enterprise resource planning solutions for fostering such collaboration. Produce Useful Content.

Sales 98
article thumbnail

Investing in Small Business Sales Training

Integrity Solutions

Because their focus is on how they plan to sell, as opposed to how and why customers want to buy, they’ll tend to rattle off all the product features and benefits they’ve memorized and rush through the techniques they’ve learned so they can get to sealing the deal.

Training 250