PM360

APRIL 4, 2025

A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

Pharma Marketing Network

MARCH 11, 2025

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

Penrod

MARCH 25, 2024

Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it. CRM systems were built to manage customer relationships in retail or service industries; however, a CRM within an EWA makes patient care genuinely personal.

Healthcare 52

Healthcare Healthcare CRM Customer Relationship Management 52

Clarify Health

AUGUST 22, 2022

Every year in the summer and fall, it is contracting season, when pharma companies work with insurers to negotiate rebates for various access levels (i.e., Pharma companies will offer different rebates for different access levels, negotiating with insurers to find a price point and expected market share that maximizes profitability.

Marketing 52

Marketing Pharma Consulting Insurance 52

Healthcare Success

JUNE 13, 2022

With the help of a robust customer relationship management (CRM) tool , like Salesforce Hubspot, Health Cloud, ZenDesk for Healthcare, or Onpipeline Healthcare CRM, you can segment healthcare consumers and engage them with hyper-relevant pay-per-click (PPC) ads. lab results, the status of an insurance claim, etc.).

Healthcare 95

Healthcare Healthcare Marketing Patients 95

Salesforce

JANUARY 26, 2020

Prioritize the patient in customer support strategies by giving service agents the ability to coordinate onboarding, verify insurance, and assist with copay-related inquiries. This drives awareness and support for programs while increasing loyalty, prescribing habits, and serves as a model for patient engagement at scale.

Pharmaceutical 52

Pharmaceutical Customer Relationship Management CRM Medical 52

Clarify Health

AUGUST 22, 2022

Every year in the summer and fall, it is contracting season, when pharma companies work with insurers to negotiate rebates for various access levels (i.e., Pharma companies will offer different rebates for different access levels, negotiating with insurers to find a price point and expected market share that maximizes profitability.

Marketing 40

Marketing Pharma Consulting Insurance 40