Pharma Marketing Network
MARCH 11, 2025
Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.
Clarify Health
AUGUST 22, 2022
Every year in the summer and fall, it is contracting season, when pharma companies work with insurers to negotiate rebates for various access levels (i.e., Pharma companies will offer different rebates for different access levels, negotiating with insurers to find a price point and expected market share that maximizes profitability.
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Penrod
MARCH 25, 2024
Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it. CRM systems were built to manage customer relationships in retail or service industries; however, a CRM within an EWA makes patient care genuinely personal.
Healthcare Success
JUNE 13, 2022
With the help of a robust customer relationship management (CRM) tool , like Salesforce Hubspot, Health Cloud, ZenDesk for Healthcare, or Onpipeline Healthcare CRM, you can segment healthcare consumers and engage them with hyper-relevant pay-per-click (PPC) ads. lab results, the status of an insurance claim, etc.).
Clarify Health
AUGUST 22, 2022
Every year in the summer and fall, it is contracting season, when pharma companies work with insurers to negotiate rebates for various access levels (i.e., Pharma companies will offer different rebates for different access levels, negotiating with insurers to find a price point and expected market share that maximizes profitability.
Salesforce
JANUARY 26, 2020
Prioritize the patient in customer support strategies by giving service agents the ability to coordinate onboarding, verify insurance, and assist with copay-related inquiries. This drives awareness and support for programs while increasing loyalty, prescribing habits, and serves as a model for patient engagement at scale.
Quantified
JUNE 27, 2024
Learn about personalized training, real-time data insights, and effective content management. June 27, 2024 How AI is Transforming Insurance Discover how AI is transforming the insurance industry by boosting sales, increasing efficiency, and enhancing customer engagement. Quantified.ai
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