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Currency of Information

PM360

Only they can share certain types of information with a growing number of medical stakeholders and back medical insights to guide strategic development and brand decisions. Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering.

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How data-driven strategies can help improve patient retention

Clarify Health

Predictive analytics can identify patients at risk of moving to a new provider, while customer relationship management (CRM) platforms for healthcare are extremely valuable for organizing, monitoring, and activating patient data. A digital front door.

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Pharma Marketing Resources

Pharma Marketing Network

However, with so much information available, finding the right resources can feel overwhelming. Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts.

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Investing in Small Business Sales Training

Integrity Solutions

Small business sales training is not just about learning how to sell more products or services; it’s about transforming the mindset of your sales team, enhancing the value they bring to customers and empowering them with the tools and frameworks necessary to succeed.

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Maximizing Patient Care with Referral Management

Referral MD

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. Automated Workflows: Referral management software can automate the referral process, ensuring that necessary documentation and approvals are obtained promptly.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

To be most effective, MSLs are expected to do more—capture more of the latest advances in respective therapy areas, ingest more nuanced scientific information on more complex therapies, communicate across more channels, coordinate with more internal teams, and bring back more insights to share with their organization. It’s a lot to juggle.

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Will Reese

Pharma Marketing Network

Will Reese is an experienced Chief Innovation Officer at Cadient, a Cognizant Company, with a demonstrated history of working in the information technology and services industry. He has spent over 15 years at Cadient, holding positions including Senior Marketing Strategist and Chief Innovation Officer.