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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

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Maximizing Patient Care with Referral Management

Referral MD

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Best Healthcare Data Analytics Tools in the Market

Medico Reach

In modern healthcare industry, medical organizations and institutions generates huge data. To extract insights from this massive complex data organizations are turning towards healthcare data analytics tools to leverage the benefits in this regard effectively. This article looks at four of the most prominent solutions available.

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11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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EXPERT on Call: AI, Health Data, and Omnichannel

PM360

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. A robust customer relationship management (CRM) system with ML and AI capabilities is essential for managing and executing these automated efforts.

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Innovating Pharma and Medtech with Salesforce Life Sciences Cloud

Silver Line CRM

Reading time: 3 minutes The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. By cutting down on complexity and focusing on accessibility, these tools make it easier for patients to navigate their healthcare journeys.

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B2B Healthcare Marketing: Engaging Digitally Savvy HCPs

LEVO Health

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? The opportunity?