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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

Doctors 100
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Maximizing Patient Care with Referral Management

Referral MD

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. What’s important for us at Genentech in moving our marketing organization forward is picking the right partners who want to be on this journey with us.

Marketing 105
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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

While customer relationship management (CRM) systems are relied on by thousands of pharmaceutical sales teams, they are not uniquely designed to automate the collection of the detailed scientific information MSLs need and then synthesize it into insights to coincide with the KOLs’ interests. The Right Stuff.

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Then they comb through their own customer relationship management (CRM) platform, entering prospects one by one and hoping to uncover a connection to a previous or current customer, or perhaps someone a colleague has spoken with in the past.

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Can holograms help in the frontline fight against pharmaceutical counterfeiting?

European Pharmaceutical Review

The subsequent high percentage of fakes led to doctors losing confidence in the brands and no longer prescribing them. Romanian-based Biotehnos and Rompharm had seen sales of their Alflutop and Rumalon brands in Russia start to slide because both brands had been targeted by counterfeiters.

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Best Healthcare Data Analytics Tools in the Market

Medico Reach

To summarize the scope of the provided solutions, Oracle categorizes its analytics systems to cater to three primary parties: Providers (Healthcare institutions, Doctors, etc.). Now, the tools designed for the ‘Providers’ and ‘Payers’ blend analytics, Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems.