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AVIA Webinar Panelists Share Vision for How Health Systems Can Engage and Retain Patients [Sponsored]

MedCity News

The panelists for the digital flywheel in healthcare discussion included: Sara Vaezy of Providence; Justin Dearborn of Praia Health, Providence Digital Innovation Group; and Sonia Singh of AVIA, who served as the moderator.

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Closed-Loop Marketing (CLM) for Pharma: Enhancing Personalization and Compliance

Close-Up CRM

Omnichannel Personalization Whether its email, in-person visits, webinars, or mobile apps, CLM ensures that HCPs receive a cohesive, personalized experience across all touchpoints. Relevant Content in Real Time Imagine a pharmaceutical representative meeting an oncologist who just attended a webinar on precision medicine.

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Are you moving to more of an omnichannel marketing approach?

Pharma Marketing Network

Omnichannel marketing allows pharma companies to adapt by offering engaging, digital-first experiences such as webinars, e-detailing, and AI-driven chatbots. Use Integrated Technology Platforms Adopt marketing automation platforms and CRM systems that allow seamless interaction across channels.

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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

From webinars and social media to AI-powered chatbots and targeted programmatic ads, digital touchpoints now define the majority of brand interactions. With real-time analytics, machine learning, and CRM integration, pharma marketers can segment their audiences more accurately than ever.

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Harnessing Marketing Networks in the Pharmaceutical Industry: Strategies for Success

Pharma Marketing Network

To build strong HCP networks: Host webinars and conferences : Share new research and treatment insights. Utilize CRM platforms : Track and maintain relationships with physicians. Practical Tips for Pharma Marketing Executives Embrace technology : Use AI and CRM tools to manage your networks.

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How to Reach HCP’s In Pharma Marketing

Pharma Marketing Network

For example, a doctor who engages with a product webinar should receive follow-up content via email and personalized recommendations through their preferred network. Leverage behavioral data and CRM systems to deliver timely, customized content. However, omnichannel success relies on integration. How can I personalize content for HCPs?

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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

Tip: Use your CRM data to create detailed audience segments and tailor your messages accordingly. Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. By Specialty : Target oncologists differently than cardiologists.