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Top Pharmaceutical Marketing Strategies to Engage Healthcare Professionals

Pharma Marketing Network

Speaking Engagements : Feature KOLs in webinars or conferences to discuss relevant topics. Interactive Webinars and Virtual Events Virtual events aren’t just a pandemic trend; they’re here to stay. Use webinars and live Q&A sessions to engage HCPs and provide valuable insights. Tip: Authenticity is key.

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10 Effective and Affordable Marketing Networking Strategies for Pharma Professionals in 2025

Pharma Marketing Network

Table of Contents Sr# Headings 1 Leverage Virtual Platforms 2 Participate in Pharma-Focused Webinars 3 Engage on Social Media 4 Create Valuable Content 5 Attend Local Meetups 6 Optimize Your LinkedIn Profile 7 Network at Trade Shows 8 Collaborate on Research 9 Subscribe to Industry Newsletters 10 Use Affordable CRM Tools 1.

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AVIA Webinar Panelists Share Vision for How Health Systems Can Engage and Retain Patients [Sponsored]

MedCity News

The panelists for the digital flywheel in healthcare discussion included: Sara Vaezy of Providence; Justin Dearborn of Praia Health, Providence Digital Innovation Group; and Sonia Singh of AVIA, who served as the moderator.

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SpotMe Launches Onomi: The Event-Centric Customer Engagement Solution for Life Sciences

PM360

It provides tailored capabilities to meet the unique needs of life science organizations, including: Specialized Use Cases Onomi builds software suites for congress excellence, omnichannel webinars/virtual events, advisory boards, and engagement platforms for HCPs, patients, and investigators.

CRM 52
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Doctors, Digital Tools & Donuts: Building Relationships in the New Era of Pharma

Contrarian Sales Techniques

But things like CRM software, webinars, and even social media can be game-changers. Making the Most of Digital Tools Let's take CRM software, for example. Webinars and online presentations are another big win. There's a whole arsenal of digital tools out there to help us pharma sales reps stay ahead of the curve.

Doctors 52
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Optimizing segmentation and targeting strategies for improved customer engagement

Veeva

We recently held a webinar alongside Simon Scott, Head of Business Operations and Support at Sanofi discussing the steps they took to develop and implement an optimized segmentation and targeting strategy using Veeva CRM data and we will share more about this in the article.

CRM 52
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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Then they comb through their own customer relationship management (CRM) platform, entering prospects one by one and hoping to uncover a connection to a previous or current customer, or perhaps someone a colleague has spoken with in the past. Watch the webinar. The CRM connection. watch the webinar.