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Building a Robust Marketing Network: Strategies for Pharma Success

Pharma Marketing Network

Content Creation: Use KOLs to create white papers, webinars, or even social media content. Customer Relationship Management (CRM) Systems CRM tools like Veeva are essential for managing and analyzing interactions with HCPs and patients. For HCPs: Promote research studies or clinical trial updates.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

If you have a CRM (customer relationship management software), integrate it with your marketing automation software to leverage your data and further customize your emails. It enables lead scoring (parsing your contact list data based on conversion potential) to identify your best prospects.

Doctors 102
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18 Ways To Improve B2B Sales Lead Generation

Spotio

Companies like UpLead will give you access to entire lists of prospects, which you can import directly into your customer relationship management (CRM) tool of choice. You just have to add the information to your CRM of choice so that it will remember for you. White papers. Fine-Tune Your Territory Mapping.

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A Simple Guide to Sales Pipeline Management

Spotio

Your prospects might want to dig deep—something they might only be able to do with a blog post, ebook, or white paper. Manage Sales with a CRM. Customer relationship management software, CRM software for short, is a sales team’s best friend. You need a quality CRM platform. It will help.

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Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

By the time they engage with your content—like articles, white papers, or webinars—they’ve already developed their own opinions about what you offer. It is also a good idea to leverage your customer relationship management (CRM) system to handle prospect and account research automatically.

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13 Remote Selling Best Practices for Reps and Managers

Spotio

If your sales team isn’t equipped with a strong WiFi connection, CRM software, an email and text marketing solution, and a video conferencing app, you’ll have a hard time closing deals from a distance. Keep your CRM up-to-date. Your sales department uses a CRM, right? But the problem runs deeper than this….

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How to Elevate Your Content Marketing to Thought Leadership Marketing

Healthcare Success

We had a blog the first day we were doing eBooks and white papers, and. What is it that's going to advance your industry position because you really can back it up with people that when you put them on a stage, you feature them in a podcast you're going to have them quoted in a white paper. And we, too, use it as our CRM.