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Content Creation: Use KOLs to create whitepapers, webinars, or even social media content. Customer RelationshipManagement (CRM) Systems CRM tools like Veeva are essential for managing and analyzing interactions with HCPs and patients. For HCPs: Promote research studies or clinical trial updates.
If you have a CRM (customer relationshipmanagement software), integrate it with your marketing automation software to leverage your data and further customize your emails. It enables lead scoring (parsing your contact list data based on conversion potential) to identify your best prospects.
We had a blog the first day we were doing eBooks and whitepapers, and. What is it that's going to advance your industry position because you really can back it up with people that when you put them on a stage, you feature them in a podcast you're going to have them quoted in a whitepaper. And we, too, use it as our CRM.
Companies like UpLead will give you access to entire lists of prospects, which you can import directly into your customer relationshipmanagement (CRM) tool of choice. You just have to add the information to your CRM of choice so that it will remember for you. Whitepapers. Fine-Tune Your Territory Mapping.
Your prospects might want to dig deep—something they might only be able to do with a blog post, ebook, or whitepaper. Manage Sales with a CRM. Customer relationshipmanagement software, CRM software for short, is a sales team’s best friend. You need a quality CRM platform. It will help.
By the time they engage with your content—like articles, whitepapers, or webinars—they’ve already developed their own opinions about what you offer. It is also a good idea to leverage your customer relationshipmanagement (CRM) system to handle prospect and account research automatically.
If your sales team isn’t equipped with a strong WiFi connection, CRM software, an email and text marketing solution, and a video conferencing app, you’ll have a hard time closing deals from a distance. Keep your CRM up-to-date. Your sales department uses a CRM, right? But the problem runs deeper than this….
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