Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Pharma brands can build patient and physician engagement by leveraging: Patient CRM databases for personalized outreach. In the U.S.,

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Pharma Marketing Network

MARCH 8, 2025

Google and Social Media Policies for Pharma Ads No direct prescription drug promotions without certification. Integrate CRM data to measure HCP engagement and lead generation success. Compliance and Regulatory Considerations Navigating compliance in pharma PPC campaigns is critical to avoiding ad disapprovals and legal risks.

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Pharma Marketing Network

APRIL 9, 2025

Personalization at Scale Modern platforms like Salesforce Health Cloud and Veeva CRM allow for tailored messaging across the entire customer journey. From the first email open to post-prescription follow-up, each message should reflect the recipients role, needs, and preferences.

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Pharma Marketing Network

MARCH 11, 2025

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication.

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Medical Device Success

AUGUST 1, 2021

Skylar Talley, CEO, MedScout joins us today to share how they go about pulling together and presenting procedural data, prescription data and firmographic information and then present it in a unique way to help medtech sales teams be more productive. Enter MedScout, a revenue intelligence platform for Life Science companies.

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Pharma Marketing Network

APRIL 10, 2025

Key performance indicators (KPIs) include: CTR (Click-Through Rate): Indicates ad relevance and appeal CPC (Cost Per Click): Helps evaluate budget efficiency Conversion Rate: Measures how many visitors take desired actions (e.g., HCP campaigns can integrate NPI-based targeting and reporting to evaluate reach within medical specialties.

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Pharma Marketing Network

MARCH 13, 2025

Optimize inventory management based on prescription trends. Integrating AI with Legacy Systems Many pharma companies still rely on older CRM and data systems. Predictive Analytics for Smarter Decision-Making AI algorithms can process huge datasets to identify trends before they happen. FDA guidelines on AI-generated content.

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Pharma Marketing Network

APRIL 10, 2025

Using CRM platforms like Veeva or Salesforce Health Cloud can help deliver targeted messaging, while automation tools can manage timing and sequence. Real value lies in tracking deeper metrics such as time on site, bounce rates, audience pathways, repeat engagement, conversion rates, and prescription intent.

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Pharma Marketing Network

FEBRUARY 27, 2025

By integrating first-party data (from CRM platforms), third-party data (healthcare databases), and contextual targeting , pharma brands can: Show disease awareness campaigns to patients researching symptoms. This is especially critical for high-cost prescription drugs like Keytruda or Ozempic , where each impression needs to count.

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Penrod

MARCH 25, 2024

Imagine a healthcare ecosystem where patient scheduling, billing, claims, lab analyses, and prescription fulfillment are in one platform. Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it.

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Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. Salesforce’s CRM was designed to help organizations manage all of their sales leads. What is Salesforce Health Cloud? How does it work?

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Storyvine

NOVEMBER 29, 2021

Storyvine allows your company to scale video generation to create personalized video outreach to your HCPs that’s regulatory friendly, simple to use, cost effective, integrates with your CRM, and more importantly, get more HCPs writing new scripts. I’m seeing a double digit increase in new sales because of Storyvine. ”.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

The list includes companies that offer various products and services, including but not limited to: · Wholesaling and distribution of prescription drugs, supplement drugs, over-the-counter (OTC) medicines, antiseptics, antibiotics, and other product types · End formulation contracts. · GDP and GMP advisory.

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MaBiCo

NOVEMBER 2, 2016

On one hand many sales reps hesitate to ask for the sale (or prescriptions) and if they do the situation becomes very awkward since they aren’t clear either in what they want or in what should be done next. However no CRM is updated on its own. reacts negatively and the whole process fails.

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Evolve Your Success

MARCH 15, 2022

Instead, it’s in a computer program where you can store information like a CRM. CRMs were novel technology but what we’re doing at Rithm is taking it to the next level. Think of it as CRM veteran knowledge. It’s the improvement to the CRM that is the next step. We’re helping you sell more.

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Toolyt

NOVEMBER 11, 2021

Their prime role is to generate more prescriptions for their drugs. A mobile CRM system is required to ensure that the sales team sticks to the process. Moreover, a person should be thoroughly trained in all the finer points of the job before embarking on the career wagon. Multi-role Of A Medical Sales Reps.

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PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. On the contrary, as pharma companies began to professionalize their POC strategies, they first started with marketing plans and CRM journeys, then moved to multichannel marketing programs. And to do that in today’s digital age, you’ve got to think “EHR.”

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Veeva

AUGUST 15, 2021

Quickly confirm specialty data, prescriptive authority, and sample eligibility to ensure compliance with regulations and privacy laws. Veeva OpenData seamlessly integrates with Veeva CRM , enabling sales representatives to search and download data up to 60% faster and with 50% fewer clicks. Streamline compliance. Improve planning.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. With e-learning platforms, virtual reality simulations, and CRM software, training is now more dynamic and data-driven. CRM software, on the other hand, is crucial for practical application.

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Toolyt

MARCH 11, 2024

Integration of Predictive and Prescriptive Analytics The convergence of predictive and prescriptive analytics will enable businesses not only to predict future outcomes but also to recommend the best course of action.

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Rep-Lite

NOVEMBER 14, 2023

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Types of Medical Sales Jobs Medical sales jobs can vary based on the products or services being sold and the target audience.

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Silver Line CRM

NOVEMBER 11, 2020

Prescription lift. What the consumerization of the patient means in action is: Map out exactly what it looks like for a patient to go from symptoms to testing to prescription and beyond. . Specialty pharmacies coordinating prescriptions, refills, and shipments. Things like: Media spend. Web or email conversion. Brand tracking.

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Healthcare Success

JULY 5, 2022

Find, track, and merge the following data into your CRM (consumer relationship management) platform or database to improve your targeting capabilities: Purchase life cycle —Segment your audience based on which stage they are in the buying journey. Claims data —Identify and segment your audience based on what diseases, illnesses, etc.,

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Strong negotiation skills can help secure deals and partnerships.

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PM360

DECEMBER 14, 2022

Smart brands are starting to use medical claims data, including prescription volume, procedure volume, and diagnosed patient volume, to pinpoint the best specialties and HCP audiences for their ad campaigns. From a practical perspective, CRM will be back with a vengeance. Ken Winell.

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Salesforce

NOVEMBER 9, 2023

They’ve seen a 10% increase year-over-year in CRM-driven appointments and a 34% year-over-year increase in CRM-based revenue. Now instead of one general mailer, they send out more than 70 personalized email campaigns per day, each speaking to the specific needs of individual patients.

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Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. However, for pharma brands, CRM programs including email or text have proven value with current patients, particularly around adherence. Why are third-party cookies disappearing?

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Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. However, for pharma brands, CRM programs including email or text have proven value with current patients, particularly around adherence. Why are third-party cookies disappearing?

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Contrarian Sales Techniques

DECEMBER 10, 2023

Where to find your gold : CRM systems : These are your digital goldmines, overflowing with customer information, call details, and historical interactions. Prescriptive analytics : Move beyond simply analyzing past data to actively shaping future outcomes.

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Salesforce

MARCH 3, 2022

A CRM has the power to improve employee workflows and customer experiences by reducing redundancies and creating seamless links between different care teams, be they behavioral, social, or medical.

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Salesforce

NOVEMBER 8, 2024

From process automation and predictive intelligence to generative and agentic AI , an industry-specific AI-powered CRM platform can provide the essential tools for Pharma and MedTech companies to easily set up and use reliable AI solutions.

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Pharma Marketing Network

DECEMBER 31, 2024

Leverage CRM tools to send tailored messages based on patients preferences, health conditions, or demographics. Incorporate it into your strategy by promoting virtual consultations, online prescription refills, or digital symptom checkers. Use Personalized Communication One-size-fits-all is no longer effective.

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Pharma Marketing Network

FEBRUARY 17, 2025

Use CRM systems and digital tools to segment audiences and tailor messaging. Track Key Performance Indicators (KPIs) Focus on metrics that align with your campaign goals: Awareness: Website traffic, social media reach Engagement: Email open rates, HCP portal logins Conversion: Appointment bookings, prescription lift rates 2.

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