article thumbnail

Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians. Influencer and Physician Partnerships Consumers increasingly trust medical influencers and healthcare professionals over traditional advertising. Physician testimonials highlighting treatment efficacy.

Pharma 59
article thumbnail

Are you moving to more of an omnichannel marketing approach?

Pharma Marketing Network

According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones. Use Integrated Technology Platforms Adopt marketing automation platforms and CRM systems that allow seamless interaction across channels. Which digital tools are essential for omnichannel marketing in pharma?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Harnessing Marketing Networks in the Pharmaceutical Industry: Strategies for Success

Pharma Marketing Network

Utilize CRM platforms : Track and maintain relationships with physicians. Practical Tips for Pharma Marketing Executives Embrace technology : Use AI and CRM tools to manage your networks. By hosting educational webinars, providing useful resources, and maintaining regular communication with physicians.

article thumbnail

Maximizing Patient Care with Referral Management

Referral MD

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. CRM Software: Nurturing Patient Relationships Customer Relationship Management ( CRM ) software has long been associated with businesses but has also found a valuable place in healthcare.

article thumbnail

How AI Relationship Intelligence Boosts Medical Sales

Salesforce

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges. The CRM connection.

article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 59
article thumbnail

Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

CRM Platform. It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. A sales enablement tool can even integrate with your CRM to create a seamless transaction of data!