Close-Up CRM

JANUARY 9, 2025

Closed-Loop Marketing (CLM) emerges as a transformative approachnot just a strategy but a necessity in todays pharmaceutical environment. The Role of Compliance in Closed-Loop Marketing The pharmaceutical industry operates under stringent regulations. At its core, Closed-Loop Marketing is a feedback-driven approach.

Marketing 52

Marketing Pharma CRM Sales 52

Axxelus

OCTOBER 6, 2021

What does every medical device or pharmaceutical sales team have in common? It isn’t having fancy customer relationship management (CRM) software, continuous education to sharpen skills , and strong leadership.

Medical sales 130

Medical sales Customer Relationship Management Sales Medical 130

Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. Why Pharma Needs an Omnichannel Approach The pharmaceutical industry faces unique challenges, including regulatory restrictions, changing HCP behaviors, and increased digital engagement.

Marketing 59

Marketing CRM Pharma Patients 59

Pharmaceutical Representative Training

JANUARY 29, 2025

Introduction The changing pharmaceutical sales landscape holds the promise of a metamorphosis that is now being augmented by digital technology and shifting market dynamics. Moreover, shifting to cloud-based CRM systems increases flexibility and scalability. And this digital journey has only begun. The purpose of this redefinition?

CRM 52

CRM Pharma Sales Relationship management 52

Close-Up CRM

MARCH 6, 2024

The pharmaceutical industry is a constantly shifting landscape, where innovation, agility, and foresight separate the leaders from the followers. Enter the realm of AI-driven Life Sciences Customer Relationship Management (CRM) software, a game-changing solution that is revolutionizing the way pharmaceutical sales teams operate.

CRM 52

CRM Sales Pharma Sales process 52

Salesforce

OCTOBER 21, 2019

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. A CRM built for healthcare Twenty years ago, Salesforce pioneered CRM software.

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CRM Healthcare Healthcare Customer Relationship Management 52

Pharmaceutical Commerce

MAY 8, 2024

Company's annual Commercial Summit updates Veeva Vault CRM status, along with AI partnerships.

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CRM 52

Close-Up CRM

MARCH 25, 2024

The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs). By leveraging AI-powered analytics and machine learning, Close-Up International’s CRM solution enables pharma companies to identify the ideal role mix for their brand, therapeutic area, and target audience.

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CRM Pharma Sales Pharma reps 52

Close-Up CRM

MARCH 6, 2024

Case-Study: How Close-Up’s CRM Helped the Largest Pharmaceutical Company in Bolivia Modernize its Sales Force Transform Your Sales Force: Close-Up’s CRM Case Study Dive into the transformative journey of INTI, Bolivias largest pharmaceutical company, as it modernized its sales force operations with Close-Ups CRM system.

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CRM Sales Pharmaceutical Competition 40

Close-Up CRM

MARCH 6, 2024

Reimagining Closed-Loop Marketing for the Pharmaceutical Industry Elevate Your Marketing Strategy with Close-Up CRM Discover the impactful potential of Closed-Loop Marketing (CLM) within the pharmaceutical sector. Discover how Close-Up CRM redefines CLM, overcoming challenges and delivering unparalleled results.

Pharmaceutical 52

Pharmaceutical Marketing CRM Government 52

Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. Leverage behavioral data and CRM systems to deliver timely, customized content. CRM integrations can track engagement across touchpoints, enabling optimization of future campaigns.

Marketing 52

Marketing Pharma Networking CRM 52

Pharma Marketing Network

MARCH 18, 2025

The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking. Introduction Climbing the ladder in marketing pharma requires more than just technical skills.

Marketing 52

Marketing Pharma Networking Media 52

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical wholesalers act as intermediaries between pharmaceutical manufacturers and retailers and facilitate the delivery of the right medicines in a timely, efficient, and secure manner. Discover the top pharmaceutical wholesalers. Selecting the best pharmaceutical wholesalers. GDP and GMP advisory.

Leads 52

Leads Pharmaceutical Customer Relationship Management Retail 52

Close-Up CRM

NOVEMBER 8, 2024

As the pharmaceutical sales landscape continues to evolve, the dynamic between field sales teams and commercial operations is a linchpin of success. Close-Up CRM, an AI-empowered CRM tailored specifically for the life sciences industry, exemplifies how technology can revolutionize field sales overall effectiveness.

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Sales CRM Pharma Pharmaceutical 52

Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Pharmaceutical marketing strategies must be well-crafted, targeted, and, most importantly, valuable to HCPs. Pharma marketers must think creatively and strategically.

Marketing 52

Marketing Healthcare Healthcare Pharmaceutical 52

European Pharmaceutical Review

OCTOBER 4, 2023

The pharmaceutical firm originally announced the proposed departure from Novartis in August 2022. As a result, it will concentrate on four core therapeutic areas: Cardiovascular, Renal and Metabolic (CRM), Immunology, Neuroscience, and Oncology.

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Medicine CRM Pharmaceutical Competition 105

Pharma Marketing Network

APRIL 2, 2025

Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling. With real-time analytics, machine learning, and CRM integration, pharma marketers can segment their audiences more accurately than ever.

Marketing 64

Marketing Pharma Sales pitches Networking 64

European Pharmaceutical Review

JANUARY 3, 2024

Boehringer Ingelheim has agreed to collaborate with Suzhou Ribo Life Science Co and Ribocure Pharmaceuticals AB (Ribo), to develop new RNAi therapeutics for nonalcoholic or metabolic dysfunction-associated steatohepatitis (NASH/MASH).

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CRM Pharmaceutical Pharma Management 98

Pharma Marketing Network

JANUARY 9, 2025

” Think of pharmaceutical marketing as navigating a complex puzzle. In this article, well explore the innovative strategies that are shaping the future of pharmaceutical marketing, providing actionable insights for teams striving to stay ahead. By focusing on patients, teams can create campaigns that truly make a difference.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Storyvine

NOVEMBER 29, 2021

Moving forward, no one expects a return to open access, and pharmaceutical companies are seeking ways to pitch their products in a digital landscape. Problem: Ongoing trends in healthcare were already making sales rep access to HCPs challenging, but COVID has made access to HCPs nearly impossible.

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Sales Pharmaceutical Pharma reps Pharma Rep 52

Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

Pharma 59

Pharma Physicians Education Media 59

Salesforce

JANUARY 26, 2020

In 2020, the pharmaceutical industry continues its transition to value-based outcomes and a focus on gathering more real-world evidence. Every pharmaceutical company is talking about patient engagement. At the same time, a greater burden is being placed on pharmaceutical reps to understand and convey complex therapies and their value.

Pharmaceutical 52

Pharmaceutical Customer Relationship Management CRM Medical 52

Scott’s Directories

JULY 12, 2024

In the dynamic world of pharmaceutical sales, having access to accurate and comprehensive information is crucial. Why Accurate Physician Data Matters In pharmaceutical sales, building relationships with the right physicians is key to success. The BC physician directory is an essential asset for anyone looking to excel in this field.

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Pharmaceutical Sales Doctors Sales Pharmaceutical 52

Pharma Marketing Network

MARCH 8, 2025

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Integrate CRM data to measure HCP engagement and lead generation success. Cost per Acquisition (CPA): Measures ad efficiency in driving leads.

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Pharma Education Media Networking 59

Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. Utilizing First-Party Data : With increasing restrictions on third-party cookies, leveraging CRM and email marketing data ensures accurate targeting.

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Pharma Networking Marketing Media 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? In the complex world of pharmaceuticals, it’s not just what you sell, but how you sell it. In this post, we’re diving deep into the realm of pharmaceutical sales training. That’s right.

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Pharmaceutical Sales Training Sales Pharmaceutical 52

Map My Customers

AUGUST 4, 2022

Sales reps, leaders, and influencers of all levels of experience and across a wide variety of industries responded, including manufacturing, construction, pharmaceutical, medical, financial, and food and beverage. CRM and ERP Tools Companies report spending $7,722 of their sales budgets per sales rep on sales tech in 2022.

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Sales CRM Prospecting Sales experience 76

Pharma Marketing Network

MARCH 28, 2025

These arent clickbait headlinestheyre strategy pieces written by and for those in the trenches of pharmaceutical marketing. Meanwhile, browsing the Pharma Marketing Network helps you spot which tools or tactics leading brands are usingwhether it’s a novel retargeting approach or a CRM-based segmentation strategy.

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Networking Marketing Pharma Media 59

Pharmaceutical Commerce

SEPTEMBER 26, 2024

The provider’s partnership with AI innovator Odaia offers deeper, broader insights to HCP activity.

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Salesforce

DECEMBER 1, 2021

Then they comb through their own customer relationship management (CRM) platform, entering prospects one by one and hoping to uncover a connection to a previous or current customer, or perhaps someone a colleague has spoken with in the past. The CRM connection. Automate relationship discovery in healthcare sales. ??Medtech

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Medical sales Sales Medical Physicians 97

Veeva

MARCH 30, 2023

Digital solutions have become a core focus in the pharmaceuticals and life sciences industry in recent years, with pharmaceutical organizations increasingly keen on alternative ways to communicate and engage with healthcare professionals (HCPs). Get in touch with us today to find out how one can unlock the value of digital engagement.

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Pharmaceutical Marketing Sales CRM 52

Quantified

DECEMBER 19, 2023

The US pharmaceutical sales industry made $550 billion in revenue in 2021 —but despite that high number, only 41% of Americans have a degree of trust in pharmaceutical companies. For pharmaceutical sales organizations, that large market and the relatively low level of trust is a great opportunity to grow.

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Pharmaceutical Sales Sales Pharmaceutical Training 52

Pharmaceutical Commerce

NOVEMBER 20, 2024

Pharmaceutical companies are transforming how they connect with healthcare professionals (HCPs) by leveraging AI using more complex data and integration strategies. The intuitive user-friendly platform provides the field intelligence teams with needed information that's always ready.

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CRM Healthcare Healthcare Pharmaceutical 52

Pharma Marketing Network

APRIL 3, 2025

For pharmaceutical marketing executives, the challenge is even more pronounced: how to unify and interpret disparate campaign data from search engines like Google and social channels such as LinkedIn and Facebook? This ensures your CRM or analytics tool recognizes each leads origin, enabling accurate attribution.

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Pharma Marketing Networking Leads 52

Pharmaceutical Commerce

NOVEMBER 20, 2024

Business strategies and top news in the biotech / biopharma industry, including market access, supply chain distribution and more.

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CRM Marketing Distribution Biopharma 52

Close-Up CRM

MARCH 6, 2024

The Rise of AI in the Pharmaceutical Industry The pharmaceutical industry has long been at the forefront of scientific and technological advancements, driven by a relentless pursuit of better treatments and cures. Pharmacovigilance and Patient Safety Ensuring patient safety is of paramount importance in the pharmaceutical industry.

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Pharma CRM Ethics Pharmaceutical 52