Pharma Marketing Network

APRIL 23, 2025

Introduction In 2025, the pharmaceutical industry finds itself in the midst of a digital transformation, where trust and personalization are more important than ever. Pharma brands are no longer competing solely on productstheyre competing on relationships. How do brands measure engagement success?

Marketing 52

Marketing Pharma Education CRM 52

Close-Up CRM

MARCH 25, 2024

The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs). While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharma reps.

CRM 52

CRM Pharma Sales Pharma reps 52

Storyvine

NOVEMBER 29, 2021

Problem: Ongoing trends in healthcare were already making sales rep access to HCPs challenging, but COVID has made access to HCPs nearly impossible. Moving forward, no one expects a return to open access, and pharmaceutical companies are seeking ways to pitch their products in a digital landscape.

Sales 52

Sales Pharmaceutical Pharma reps Pharma Rep 52

Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? In the complex world of pharmaceuticals, it’s not just what you sell, but how you sell it. It's the secret sauce to thriving in the pharma industry. That’s right.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Veeva

APRIL 7, 2022

Since the start of COVID-19, pharmaceutical companies across the Asia Pacific life sciences industry have been using all possible channels to reach their customers – unable to continue with only face-to-face interactions. Veeva is a leading provider of cloud solutions and consulting services to the global life sciences industry.

Pharma Rep 40

Pharma Rep Pharma reps Pharma Customer Relationship Management 40

Veeva

AUGUST 22, 2021

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face?

Pharma 52

Pharma Pharma reps Pharma Rep Pharma sales reps 52