Pharma Marketing Network

APRIL 16, 2025

In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist.

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Marketing Pharma Networking Education 52

Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? diabetes, cancer).

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Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Marketing Pharma Food and Drug Administration Education 52

Pharma Marketing Network

NOVEMBER 7, 2024

But how can pharma companies truly maximize the potential of email marketing? Let’s break down the essential strategies every pharma marketing executive should know. Why Email Marketing Is Crucial in Pharma Email marketing isn’t just another tool in your marketing arsenal—it’s a necessity.

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Pharma Marketing Network

MARCH 20, 2025

Ad retargeting has become a powerful tool for pharma marketers, enabling brands to re-engage potential customers who have shown interest but have not yet converted. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Climbing the ladder in marketing pharma requires more than just technical skills. Whether you’re a marketing executive or part of a dynamic pharma marketing team, developing a mix of scientific knowledge, digital expertise, and leadership skills will set you apart. But how can you stand out in a crowded market?

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Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

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Pharma Marketing Network

APRIL 9, 2025

In a world dominated by digital conversations, failing to master pharma digital marketing is no longer an optionits a risk to market performance. Pharma marketers today must navigate not only consumer expectations but also a tightly regulated environment. Pharma brands were forced to adapt rapidly.

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Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patients expect tailored experiences.

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

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Pharma Marketing Network

MARCH 24, 2025

This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Pharma marketers need to consider their audiences not just as prescribers and patients, but as digital users with evolving expectations.

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Pharma Marketing Network

APRIL 7, 2025

How do pharma brands cut through the noise and bring the right audiences to their digital doorstep? As digital channels continue to expand, identifying and optimizing the best traffic drivers has become more critical than ever for pharma marketing teams. For pharma marketers, this means more than just keyword stuffing.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. Because in pharma, campaign success isn’t just about clicks. Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. Why does this matter?

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively.

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Pharma Marketing Network

FEBRUARY 17, 2025

2 Key Factors to Consider When Choosing a Partner 3 Strategies for Evaluating Pharma Marketing Companies 4 Measuring Success and Building Long-Term Partnerships Why Partner with a Pharmaceutical Marketing Company? Regulatory and Compliance Knowledge Pharma marketing has unique rulesdoes the agency understand them?

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Pharmaceutical Representative Training

JANUARY 29, 2025

Not far down the road are new, innovative customer relationship management (CRM) tools that are absolutely vital for making the shift to the increasingly high demand for personalized channels of HCP communication. Moreover, shifting to cloud-based CRM systems increases flexibility and scalability. The purpose of this redefinition?

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Quantified

JANUARY 30, 2025

AI was novel in pharma training in early 2024. For training leaders trying to cut through the noise, here are the five biggest trends shaping AI in pharma sales training in 2025. Final Thoughts: The Future of Pharma Training Is AI-Driven Pharma sales training is shifting toward continuous, AI-powered learning.

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Revosuite

SEPTEMBER 4, 2022

Spotlight On The Pharma CRM Landscape…If you’re serious about growth and want to get the best results from your field force, you need the right CRM system The basic function of any CRM system is to use automation to bring speed, efficiency, and visibility.

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Close-Up CRM

MARCH 6, 2024

Enter the realm of AI-driven Life Sciences Customer Relationship Management (CRM) software, a game-changing solution that is revolutionizing the way pharmaceutical sales teams operate. One of the key advantages of AI-driven Life Sciences CRM software is its ability to deliver personalized and targeted customer engagement.

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Silver Line CRM

JANUARY 30, 2025

Salesforce Life Sciences Cloud is designed to solve real-world problems in pharma and medtech, helping teams focus on what really matters: delivering great care and improving outcomes. The post Innovating Pharma and Medtech with Salesforce Life Sciences Cloud appeared first on Silverline.

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Close-Up CRM

MARCH 25, 2024

While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharma reps. Close-Up International’s CRM solution empowers pharma companies to adapt their resource allocation and deployment models seamlessly.

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Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. That’s why Veeva is making heavy investments into optimizing the Veeva CRM desktop experience for this digital-first approach. Here’s a sneak peek into the future of our desktop experience so that you can easily transition and get the most value out of Veeva CRM.

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Revosuite

OCTOBER 27, 2019

Customer relationship management (CRM) is a crucial element for business growth, but the processes involved can be quite mind-numbing, which is why a lot of organizations are investing in CRM software. CRM solutions can help achieve all of these as business objectives, thanks to its many tools.

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Pharma Marketing Network

MARCH 31, 2025

Table of Contents AI and Automation in Pharma Outreach Data-Driven Personalization for HCPs and Patients Compliant Omnichannel Strategy The Rise of Social and Digital Pharma Advertising AI and Automation in Pharma Outreach Artificial intelligence is no longer optional in pharmaceutical marketing.

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Contrarian Sales Techniques

DECEMBER 8, 2024

7:00 PM: Wrapping Up the Day Before calling it a night, youre checking emails, responding to client inquiries, and logging updates into your companys CRM system. Reality Check: The job doesnt always end at 5 PM. However, the flexibility of managing your own schedule is a major perk.

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Close-Up CRM

NOVEMBER 8, 2024

Close-Up CRM, an AI-empowered CRM tailored specifically for the life sciences industry, exemplifies how technology can revolutionize field sales overall effectiveness. The Pharma CRM should be data agnostic allowing companies to leverage all their internal and external data to empower reps’ strategic decisions in the field.

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PM360

APRIL 4, 2025

A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies.

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Customer Relationship Management Marketing Education Insurance 52

Pharma Marketing Network

APRIL 10, 2025

What makes a pharma brand stand out in todays noisy, regulated digital space? Digital transformation in pharma is accelerating. Pharma marketers should develop audience segmentation models that consider condition, stage of diagnosis, content preferences, and device usage.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? But how can pharma marketers build such networks in a competitive, digital-first world? What is a Marketing Network in Pharma? Understand Your Target Audience Pharma marketing isnt one-size-fits-all. Lets explore.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Revosuite

DECEMBER 20, 2021

Nevertheless Consequences Unfortunately most (if not all) CRM systems designated for pharma these days don't pay attention to those field frontiers. The post How to maximize the ROI of pharma first-line managers? And given that. appeared first on REVO.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-evolving digital landscape, programmatic display ads are transforming the way pharma brands reach healthcare professionals (HCPs), patients, and stakeholders. Think of it like a GPS for pharma advertisingguiding your message precisely to the right people at the right time. The result? who prescribe Eliquis?

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

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Pharmaceutical Commerce

NOVEMBER 20, 2024

Business strategies and top news in the biotech / biopharma industry, including market access, supply chain distribution and more.

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CRM Marketing Distribution Biopharma 52

Contrarian Sales Techniques

JULY 14, 2024

The Good Old Days and the New Era of Pharma Sales Remember the days when doctors always had time to see us reps? There's a whole arsenal of digital tools out there to help us pharma sales reps stay ahead of the curve. But things like CRM software, webinars, and even social media can be game-changers.

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Close-Up CRM

MARCH 25, 2024

The AI Revolution in Pharma Sales Closeup International is at the forefront of the AI revolution sweeping across the pharmaceutical industry. Their AI-powered CRM solution harnesses advanced analytics and machine learning to optimize sales strategies, enhance customer engagement, and drive revenue growth.

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