Pharma Marketing Network

DECEMBER 13, 2024

CPA in the Pharma Context HCP Targeting: Drive HCP engagement by paying for valuable actions like e-detailing sessions or webinar sign-ups. Targeted Ads: Use tools like Veeva CRM to identify HCPs who are likely to engage with your brand. Why CPA is Perfect for Pharma Marketing 1. Implementing CPA Strategies Effectively 1. Absolutely!

Marketing 52

Marketing Pharma CRM Education 52

Rep-Lite

FEBRUARY 2, 2024

Continuous Education Programs Engage in continuous education programs, workshops, and webinars. These events provide networking opportunities, exposure to thought leaders, and insights into emerging technologies. Peer Learning and Networking Connect with peers in the industry.

Medical sales 52

Medical sales Medical Sales Product Knowledge 52

Contrarian Sales Techniques

DECEMBER 31, 2023

This includes mastering CRM software, social media selling, and virtual presentation techniques. This year, we resolve to invest more time in professional development, be it through attending workshops, webinars, or reading the latest sales literature, to stay ahead of the curve.

Sales 64

Sales Sales Strategy Ethics Media 64

Pharma Marketing Network

NOVEMBER 7, 2024

Tip: Use your CRM data to create detailed audience segments and tailor your messages accordingly. Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. By Specialty : Target oncologists differently than cardiologists.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Healthcare Success

SEPTEMBER 7, 2022

Register for an upcoming event, webinar, or podcast? If you have a CRM (customer relationship management software), integrate it with your marketing automation software to leverage your data and further customize your emails. Email preheaders should be 35-53 characters for mobile devices and a maximum of 140 characters for desktops.

Doctors 102

Doctors Distribution Marketing Media 102

Pharma Marketing Network

DECEMBER 13, 2024

White Papers and Webinars: Provide HCPs with resources that dive into drug efficacy and research. Platforms like Google Ads, Veeva CRM, and social media analytics tools are excellent for creating targeted campaigns. Imagine a diabetes patient sharing their experience with Ozempicit resonates far better than generic ads.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Veeva

DECEMBER 3, 2023

Finally, life sciences events facilitate collaboration among industry peers, fostering networking and the exchange of insights. These activities are typically coordinated by marketeers as part of a larger customer engagement strategy or off the back of larger webinars or congresses.

Management 52

Management CRM Education Marketing 52

Contrarian Sales Techniques

DECEMBER 5, 2023

With e-learning platforms, virtual reality simulations, and CRM software, training is now more dynamic and data-driven. It's about leveraging CRM systems to manage customer interactions, using data analytics to understand market trends, and embracing digital channels to reach and engage healthcare professionals.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Healthcare Success

MAY 24, 2022

It’s better to have a marketing strategy in place now than wait until your consumer marketing CRM database is nearly empty. Search engine optimization is a powerful tool for getting your medical practices or hospital network to the top of the search engines. Doctors tell patients that an ounce of prevention beats a pound of cure.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

The Brooks Group

JANUARY 30, 2013

When I say our "industry," I'm talking about the network of consultants, sales trainers, speakers, and software developers serving salespeople, sales managers, sales leadership, and sales departments. It seems like nearly every webinar has a subtitle that works in the term "Gamification" even in a roundabout way. Clever, eh?

Sales 40

Sales Product Knowledge CRM Sales Management 40

Clarify Health

JULY 27, 2020

Dr. Graf offered the webinar participants and panelists a new lens by which to evaluate telehealth, not by its limitations in replicating a physical visit. At HOI, they are using virtual waiting rooms to help ramp up services, as well as a combination of social media, CRM technology, and other tools to engage with patients.

Healthcare 52

Healthcare Healthcare Patients Safety 52

Healthcare Success

DECEMBER 16, 2024

Collaborating with the right experts and crafting a powerful network of insights can pave the way for lasting brand awareness, credibility, trust, and sustainable growth. This is before the webinar thing was very common. So many people took to webinars that we, I think we all burned out. The answer is thought leadership.

Marketing 52

Marketing Physicians Sales Healthcare 52

Contrarian Sales Techniques

DECEMBER 30, 2023

Tools like customer relationship management (CRM) systems and marketing automation platforms are no longer optional; they're your Excalibur, your shining beacon in the sales fog. Embrace webinars, live streams, and social media as your virtual podiums, and conquer customer objections with the polished armor of digital communication.

Sales 52

Sales Customer Relationship Management Engineering Media 52

Healthcare Success

NOVEMBER 1, 2024

So that's also something which could provide you an opportunity to cross network with primary care providers or look to more difficult cases that they could then prefer out to you. You and I talked about in another recent webinar about consumers are making their own decisions now. Many people are also opting for online therapy.

Healthcare 62

Healthcare Healthcare Marketing Media 62

Spotio

APRIL 24, 2023

Typical “Interest” Stage Content: To connect with prospects in the “Interest” stage, create and publish content like blog posts, email campaigns, webinars, and ebooks. The “Interest” Stage: Host webinars to help your target audience solve a problem. In fact, you shouldn’t.

B2B Sales 52

B2B Sales Sales Prospecting Sales pipeline 52

Spotio

JUNE 17, 2022

Reps can communicate by email, text, or phone, all from within the SPOTIO platform, and SPOTIO automatically logs a record of all communication, syncing it to your CRM. . This tool easily integrates with most CRM , ERP, and project management platforms to streamline internal processes. 13: Adobe Connect. Functions: People.

Sales Management 52

Sales Management Management Sales Prospecting 52