Pharma Marketing Network

APRIL 9, 2025

Personalization at Scale Modern platforms like Salesforce Health Cloud and Veeva CRM allow for tailored messaging across the entire customer journey. From the first email open to post-prescription follow-up, each message should reflect the recipients role, needs, and preferences. Disclaimer: This content is not medical advice.

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Pharma Marketing Network

APRIL 10, 2025

With platforms like Bing, LinkedIn, and programmatic networks, pharma marketers can scale efforts across search engines and display placements. For more insights into how top pharma companies are adapting to digital-first strategies, check the latest insights on Pharma Marketing Network. Moreover, PPC isnt just about Google Ads.

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Pharma Marketing Network

FEBRUARY 17, 2025

Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Can they measure ROI, prescription lift, and HCP engagement effectively? increased HCP engagement, prescription growth, or improved patient adherence).

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Pharma Marketing Network

MARCH 13, 2025

For insights on digital transformation in pharma, visit Pharma Marketing Network. Optimize inventory management based on prescription trends. Integrating AI with Legacy Systems Many pharma companies still rely on older CRM and data systems. For pharma AI adoption strategies, visit Pharma Marketing Network.

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Pharma Marketing Network

APRIL 10, 2025

Using CRM platforms like Veeva or Salesforce Health Cloud can help deliver targeted messaging, while automation tools can manage timing and sequence. Case studies featured on Pharma Marketing Network show how brands are creating seamless journeys with measurable results. How can we measure the ROI of our digital marketing?

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Pharma Marketing Network

FEBRUARY 27, 2025

By integrating first-party data (from CRM platforms), third-party data (healthcare databases), and contextual targeting , pharma brands can: Show disease awareness campaigns to patients researching symptoms. This is especially critical for high-cost prescription drugs like Keytruda or Ozempic , where each impression needs to count.

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Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. Salesforce’s CRM was designed to help organizations manage all of their sales leads. What is Salesforce Health Cloud? How does it work?

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Contrarian Sales Techniques

DECEMBER 5, 2023

Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. With e-learning platforms, virtual reality simulations, and CRM software, training is now more dynamic and data-driven. CRM software, on the other hand, is crucial for practical application.

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PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. These companies establish message-delivery contracts with multiple EHRs/health systems, bundle those contracts to create a multi-EHR network of reachable HCPs, and then offer that message delivery capability to brand teams as part of the marketing strategy.

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Rep-Lite

NOVEMBER 14, 2023

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Build a Network: Networking is crucial for gaining jobs in medical sales.

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Toolyt

MARCH 11, 2024

Algorithms such as decision trees, random forests, neural networks, and support vector machines are utilized to build predictive models based on historical data. Machine Learning Algorithms: Machine learning plays a crucial role in predictive analysis.

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Silver Line CRM

NOVEMBER 11, 2020

Prescription lift. What the consumerization of the patient means in action is: Map out exactly what it looks like for a patient to go from symptoms to testing to prescription and beyond. . Specialists and technicians, which may be in or out of network. Specialty pharmacies coordinating prescriptions, refills, and shipments.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Job Boards Job boards and networking events for sales reps. What is Pharmaceutical Sales?

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Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. However, for pharma brands, CRM programs including email or text have proven value with current patients, particularly around adherence. appeared first on Pharma Marketing Network.

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Pharma Marketing Network

DECEMBER 31, 2024

Leverage CRM tools to send tailored messages based on patients preferences, health conditions, or demographics. Incorporate it into your strategy by promoting virtual consultations, online prescription refills, or digital symptom checkers. Use Personalized Communication One-size-fits-all is no longer effective.

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Pharma Marketing Network

FEBRUARY 17, 2025

Use CRM systems and digital tools to segment audiences and tailor messaging. Track Key Performance Indicators (KPIs) Focus on metrics that align with your campaign goals: Awareness: Website traffic, social media reach Engagement: Email open rates, HCP portal logins Conversion: Appointment bookings, prescription lift rates 2.

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