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One of the most critical areas where small businesses can gain a competitive edge is by investing in their teams’ development, particularly through sales training. The Fundamental Element Sales Training Often Overlooks Sales training is often deployed with a focus on product knowledge, process, selling skills and techniques.
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The question is, are sales training efforts keeping up? In the past, it’s possible that you could have gotten away with putting new salespeople through an onboarding process over the first few weeks or months, and maybe a sales training course or two, and that would be it. Sales Training and the “Soft Stuff”.
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Note – this could be part of a CRM program. The Key Strategy could be: “Improve return on marketing investments by implementing a lead management system that assures complete qualification and follow-up of leads.” Train various users and stakeholders by March 25. With help of consultant, create training agenda and curriculum.
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CRM Platform. It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.
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