Pharma Marketing Network

MARCH 13, 2025

But how can marketing teams effectively integrate AI into their strategies? By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharma companies can gain deeper insights into customer behaviors and market trends. For insights on digital transformation in pharma, visit Pharma Marketing Network.

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Marketing Pharma Medical Ethics 52

Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. But how can pharma companies truly maximize the potential of email marketing? That’s the power of healthcare email marketing. Let’s break down the essential strategies every pharma marketing executive should know.

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Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patient-Centric Marketing Patients want to feel heard.

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Marketing Pharma Media Education 52

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

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Pharma Networking Marketing Media 52

Map My Customers

JULY 27, 2022

” In this age of client-focused sales efforts, a sales CRM (customer relationship management) is a critical tool to have. Sales CRM technology has enabled businesses and their sales reps to continue to scale successfully. 24% more sales pros meet their annual quotas when they have mobile access to a CRM.

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CRM Sales Sales pipeline Sales process 80

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. What is a Marketing Network in Pharma? Lets explore.

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Networking Marketing Pharma CRM 52

Healthcare Success

DECEMBER 16, 2024

Collaborating with the right experts and crafting a powerful network of insights can pave the way for lasting brand awareness, credibility, trust, and sustainable growth. She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. The answer is thought leadership.

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Marketing Physicians Sales Healthcare 52

Pharma Marketing Network

MARCH 8, 2025

This guide breaks down best practices for PPC campaign optimization , helping pharma marketers reach HCPs and patients without wasting ad spend. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily. Scalability Adjust campaigns based on budget, audience behavior, and market demand.

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Pharma Education Media Networking 59

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Pharma Physicians Education Media 59

Pharma Marketing Network

JANUARY 9, 2025

For marketing executives in the pharmaceutical industry, the stakes are high, and the challenges are ever-evolving. Building a Strong Pharma Marketing Network Success in the pharmaceutical world often mirrors the strength of your network. But how do you build and nurture this network effectively?

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds.

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Healthcare Healthcare Marketing Physicians 102

Referral MD

MAY 4, 2022

While electronic health records (EHRs) allow us to respond to some of these demands, we have entered into a new era of managing patient satisfaction and providing them with the kind of customer service they demand through customer relationship management (CRM) platforms. What Is a CRM? Enhance patient experience. Reduce costs.

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CRM Healthcare Healthcare Management 52

Infuse Medical

SEPTEMBER 17, 2020

CRM Platform. It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. You can automate your marketing and ongoing communications while capturing data about each customer.

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Pharmaceutical Sales Sales Medical Pharmaceutical 130

Pharma Marketing Network

NOVEMBER 15, 2024

In the fast-paced world of pharmaceutical marketing, effective marketing networking can be the golden ticket to your next career boost or major deal. Participate in Pharma-Focused Webinars Webinars are a treasure trove of insights and networking opportunities. For more insights, check out Pharma Marketing.

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Networking Pharma Marketing CRM 40

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

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Clarify Health

DECEMBER 20, 2024

When providers have a strong base of repeat patients, they can reduce spending on outreach activities like marketing and advertising and the need to divert resources to onboard new patients. Healthcare-specific CRMs adapt this model with a centralized platform for managing patient relationships.

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Patients Customer Relationship Management CRM Relationship management 52

Pharma Marketing Network

NOVEMBER 7, 2024

With a competitive landscape and ever-evolving regulations, having effective pharmaceutical marketing strategies is crucial for pharma companies looking to stand out. Pharma marketers must think creatively and strategically. Pharmaceutical marketing strategies must be well-crafted, targeted, and, most importantly, valuable to HCPs.

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Marketing Healthcare Healthcare Pharmaceutical 52

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Competition Marketing Pharma Side effects 52

Medical Device Success

JANUARY 8, 2011

Note – this could be part of a CRM program. The Key Strategy could be: “Improve return on marketing investments by implementing a lead management system that assures complete qualification and follow-up of leads.” Via networking with business colleagues get recommendations for 3 vendors or software programs.

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Leads Management CRM Training 100

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

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Marketing Pharma CRM Education 52

Pharma Marketing Network

JANUARY 9, 2025

For pharma marketing teams, the question is no longer “What can we sell?” ” Think of pharmaceutical marketing as navigating a complex puzzle. In this article, well explore the innovative strategies that are shaping the future of pharmaceutical marketing, providing actionable insights for teams striving to stay ahead.

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Marketing Pharmaceutical Pharma Ethics 52

Pharma Marketing Network

JULY 17, 2023

He has spent over 15 years at Cadient, holding positions including Senior Marketing Strategist and Chief Innovation Officer. He is professionally skilled in areas like digital strategy, customer relationship management (CRM), experience design, direct marketing, and omni-channel marketing.

Customer Relationship Management 52

Customer Relationship Management Relationship management CRM Networking 52

Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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Marketing Pharma Competition Media 52

Pharma Marketing Network

DECEMBER 13, 2024

With new trends emerging and regulations tightening, marketers must constantly innovate to capture attention and build trust. Lets delve into actionable insights and explore ways pharma marketing can embrace innovation while staying compliant. Social Media Marketing Social platforms are powerful tools for engaging audiences.

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Healthcare Healthcare Marketing Pharma 52

CloserIQ

OCTOBER 17, 2018

Why Most Salespeople Fail At Referral Marketing. But salespeople who actively seek out referrals earn four to five times more than those who don’t explore this market. 84% of consumers believe recommendations over other forms of marketing. 84% of consumers believe recommendations over other forms of marketing.

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Sales Strategy Sales CRM Leads 81

Pharma Marketing Network

OCTOBER 3, 2024

In the rapidly evolving landscape of pharmaceutical marketing, Pay-Per-Click (PPC) advertising has emerged as a pivotal tool for reaching targeted audiences efficiently. Understanding PPC analytics in the context of pharma marketing is crucial for optimizing campaigns and ensuring a high return on investment.

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Marketing Pharma Pharmaceutical Consulting 52

Integrity Solutions

MAY 23, 2023

This is why salespeople need to be able to establish trust and rapport immediately with buyers and have deep knowledge of their market as well as the industry and individual needs of their customers. You need to have conviction in your solutions, and the value you are bringing to the market. Prospecting requires market knowledge.

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Prospecting Sales Media Competition 229

Referral MD

JULY 23, 2024

The platform’s automated reports and network management capabilities were also crucial. About Baptist Memorial Health Care Baptist Memorial Health Care is a top integrated healthcare network in the nation, offering a full continuum of care across the Mid-South. To learn more about ReferralMD, please visit [link].

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Management Healthcare Healthcare Networking 83

Pharma Marketing Network

NOVEMBER 12, 2020

Greystone.Net’s annual Healthcare Internet Conference (HCIC) is the premier conference for healthcare marketing, IT, web, data analytics, business development, public relations and communication leaders who are responsible for their organization’s public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies.

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Healthcare Healthcare CRM Networking 52

PM360

DECEMBER 10, 2024

The combined company will bring together the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the most advanced sales and marketing platform. The transaction is expected to generate annual cost synergies of $750 million.

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Marketing Sales CRM Government 52

Spotio

FEBRUARY 6, 2023

That makes it part market research, part content management — and heavily reliant on analytics to understand and support your ideal buyer segments. For sales, some of the most important data is around the companies in your target market. Let’s look at the best sales enablement tools for market intelligence.

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Pharma Marketing Network

DECEMBER 10, 2021

Rita Ribeiro, Product Director, Oncology Marketing, is a marketing leader with 20 years of global and US healthcare experience in pharmaceutical, medical device and services organizations. Rita holds an MBA in marketing management from Pace University and a certificate in strategic marketing from Columbia University in New York.

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Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. So, today we're going to cover a topic that Kathy discovered, the Mental Health Marketing Conference, right Kathy?

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Healthcare Healthcare Marketing Media 59

Scott’s Directories

JUNE 11, 2024

Utilize Targeted Email Campaigns Email marketing remains a powerful way to reach potential leads. Engage in Professional Networking Events Attending medical conferences, trade shows, and local networking events allows for valuable face-to-face interactions. Use keywords related to the medical community in Nova Scotia.

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Doctors Leads Sales CRM 52

PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. In the years to come, expanding technology will offer more novel POC options.

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Marketing Electronics Doctors Physicians 52

Map My Customers

MAY 16, 2022

A good sales leader knows how important an effective CRM system is for their sales team. Finding the right CRM tool for your outside sales team’s needs and fully taking advantage of its capabilities can significantly help improve your sales process, streamline activities, and increase revenue.

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Sales CRM Sales process Prospecting 52