Pharma Marketing Network

APRIL 16, 2025

Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. As privacy regulations evolve, customer expectations change, and AI-driven technologies emerge, pharma marketers must adapt or risk becoming irrelevant.

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Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. Closed-Loop Marketing (CLM) emerges as a transformative approachnot just a strategy but a necessity in todays pharmaceutical environment. What is Closed-Loop Marketing?

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Pharma Marketing Network

MARCH 28, 2025

Introduction Weekends may be synonymous with relaxation, but for pharma marketing professionals, they offer an unmatched window to recalibrate. When deadlines arent looming and inboxes arent overflowing, theres finally time to revisit trends, read strategy insights, and uncover tools to elevate your marketing game.

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Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Medical Device Success

APRIL 14, 2021

Reading time: 2 – 3 minutes In Episode 35 we laid the CRM foundation. Today we build on that foundation and begin to move into Sales Force Automation and Marketing Automation. Remember what I shared before, less than 40% of businesses have a CRM adoption rate over 90%. In Episode 35 we laid the CRM foundation.

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Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. But how can pharma companies truly maximize the potential of email marketing? That’s the power of healthcare email marketing. Let’s break down the essential strategies every pharma marketing executive should know.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Moreover, marketing strategies must be future-ready.

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Medical Device Success

DECEMBER 13, 2020

For Demand Generation to succeed, you need a well implemented and accepted CRM system. Only 45% of organizations use CRM for its intended purpose. Less than 40% of businesses have a CRM adoption rate over 90%. Red Argyle is a highly regarded SalesForce CRM consulting partner. The MedTech Leaders Community is growing.

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Pharma Marketing Network

MARCH 31, 2025

Introduction Pharmaceutical marketing is entering a new era in 2025, driven by rapid advancements in technology, evolving patient expectations, and tighter compliance demands. How do marketers thrive in an environment where HCP attention is limited and patient empowerment is at an all-time high?

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Pharma Marketing Network

MARCH 18, 2025

Introduction Climbing the ladder in marketing pharma requires more than just technical skills. The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking.

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Pharma Marketing Network

MARCH 13, 2025

But how can marketing teams effectively integrate AI into their strategies? By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharma companies can gain deeper insights into customer behaviors and market trends. For insights on digital transformation in pharma, visit Pharma Marketing Network.

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Pharma Marketing Network

APRIL 9, 2025

In a world dominated by digital conversations, failing to master pharma digital marketing is no longer an optionits a risk to market performance. Pharma marketers today must navigate not only consumer expectations but also a tightly regulated environment. Pharma digital marketing strategies must meet users where they areonline.

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Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patient-Centric Marketing Patients want to feel heard.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Strategic Audience Targeting and Keyword Planning One of the key advantages of PPC campaigns in pharma marketing is their precision.

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Map My Customers

JULY 27, 2022

” In this age of client-focused sales efforts, a sales CRM (customer relationship management) is a critical tool to have. Sales CRM technology has enabled businesses and their sales reps to continue to scale successfully. 24% more sales pros meet their annual quotas when they have mobile access to a CRM.

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Healthcare Success

DECEMBER 16, 2024

She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.

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Pharma Marketing Network

APRIL 7, 2025

As digital channels continue to expand, identifying and optimizing the best traffic drivers has become more critical than ever for pharma marketing teams. For pharma marketers, this means more than just keyword stuffing. Email marketing continues to offer strong ROI when deployed with segmented lists and triggered content journeys.

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Map My Customers

NOVEMBER 19, 2022

And their CRM, Dynamics , is proof of that. Microsoft Dynamics CRM is one example of the company’s growth and advanced approach in more recent years. Microsoft Dynamics CRM is one example of the company’s growth and advanced approach in more recent years. A scalable CRM solution that can grow with your business.

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PM360

SEPTEMBER 21, 2023

This “synchronization” helps biopharmas such as Pfizer maximize marketing and field efforts across their organizations to improve engagement with healthcare professionals (HCPs). By creating this enhanced customer experience for HCPs, some brands see a 23% increase in marketing effectiveness.

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PM360

NOVEMBER 27, 2023

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.

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Medico Reach

JULY 14, 2022

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Sales and marketing have long said communication is essential, but they have often shied away from practical enterprise resource planning solutions for fostering such collaboration. Produce Useful Content.

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Referral MD

NOVEMBER 1, 2024

It’s built to efficiently search vendors and guide informed decisions with tools like product comparisons, match scores, report generators, peer reviews, and market insights. AVIA provides unique market intelligence, proven collaborative tools, and results-based consulting to help solve healthcare’s biggest strategic challenges.

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Scott’s Directories

JUNE 12, 2024

In today’s fast-paced digital world, integrating Customer Relationship Management (CRM) systems with lead generation tools is a game-changer for businesses, especially in the healthcare industry. This blog explores the significance of CRM integration in modern lead generation and its impact on healthcare business development.

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Close-Up CRM

MARCH 6, 2024

Streamlining Free Sample Distribution with Close-Up CRM Optimize Sample Distribution with Close-Up CRM Explore the transformative potential of Close-Up CRM in streamlining free sample distribution for pharmaceutical companies. Join us in shaping the future of pharmaceutical marketing. Fill out the form below.

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Referral MD

SEPTEMBER 7, 2023

Healthcare CRM data management software for consulting businesses is one of the most effective tools that can help. Photo by Moose Photos on Pexels What is a Healthcare CRM? Healthcare CRM is a powerful tool that helps providers manage patient relationships, improve communication, and streamline processes.

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Healthcare Success

JANUARY 3, 2023

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. search engine marketing, SEM, pay-per-click, or PPC). All too often, we see marketers and clients focusing solely on one piece of the puzzle: the "in the machine" campaign management. Landing Page.

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Close-Up CRM

NOVEMBER 8, 2024

As we move into 2025, the integration of advanced analytics within CRM software and systems is not just a luxuryit is a necessity. This article explores the latest trends and best practices in CRM analytics, drawing insights from recent industry analyses and expert observations.

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Modus

SEPTEMBER 28, 2022

1] Modus is excited to be named a Sample Vendor in two Gartner Hype Cycle reports this year - CRM Sales Technology [4] and Life Science Commercial Operations. [3]. Executive leaders should use this research to make decisions about investing in the right innovations at the right time." [1]

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds.

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Pharmaceutical Representative Training

JANUARY 29, 2025

Introduction The changing pharmaceutical sales landscape holds the promise of a metamorphosis that is now being augmented by digital technology and shifting market dynamics. Moreover, shifting to cloud-based CRM systems increases flexibility and scalability. And this digital journey has only begun. The purpose of this redefinition?

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Spotio

APRIL 11, 2023

You want to grab as big a piece of that pie as you can, which means investing in a roofing CRM. In this article, we’ll explain what roofing CRM software is, how it can benefit businesses like yours, specific features to look for, and the best roofing CRMs on the market in 2023. What’s A Roofing CRM?

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Spotio

APRIL 26, 2023

Then it’s time to upgrade to a full CRM software for sales. Of course, choosing the right CRM for your sales team is easier said than done. Keep reading to discover which features a quality sales CRM should have and the seven best CRM software for sales professionals in 2023. A proper CRM will give it to you.

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Close-Up CRM

MARCH 25, 2024

Leading the charge in this revolution is Close-Up International, a pioneering company that harnesses AI-enabled CRM solutions to drive smarter decision-making, optimize resource allocation, and enhance customer engagement for pharma sales teams. Adaptive Allocation: In today’s fast-paced healthcare environment, agility is key.

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Evolve Your Success

SEPTEMBER 25, 2024

Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.

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Close-Up CRM

MARCH 6, 2024

Enter the realm of AI-driven Life Sciences Customer Relationship Management (CRM) software, a game-changing solution that is revolutionizing the way pharmaceutical sales teams operate. One of the key advantages of AI-driven Life Sciences CRM software is its ability to deliver personalized and targeted customer engagement.

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Pharma Marketing Network

APRIL 10, 2025

For pharmaceutical marketing executives, embedding the right digital marketing strategies into annual plans is no longer optionalits a strategic necessity. To capture this attentionand maintain regulatory trustpharma marketers must embrace the tools, channels, and content formats that create measurable value and real-world engagement.

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