Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. Closed-Loop Marketing (CLM) emerges as a transformative approachnot just a strategy but a necessity in todays pharmaceutical environment. What is Closed-Loop Marketing?

Marketing 52

Marketing Pharma CRM Sales 52

Pharma Marketing Network

MARCH 18, 2025

Introduction Climbing the ladder in marketing pharma requires more than just technical skills. The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking.

Marketing 52

Marketing Pharma Networking Media 52

Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Moreover, marketing strategies must be future-ready.

Marketing 52

Marketing Pharma Media Networking 52

Pharma Marketing Network

MARCH 13, 2025

But how can marketing teams effectively integrate AI into their strategies? By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharma companies can gain deeper insights into customer behaviors and market trends. For insights on digital transformation in pharma, visit Pharma Marketing Network.

Marketing 52

Marketing Pharma Medical Ethics 52

Medical Device Success

APRIL 14, 2021

Reading time: 2 – 3 minutes In Episode 35 we laid the CRM foundation. Today we build on that foundation and begin to move into Sales Force Automation and Marketing Automation. Remember what I shared before, less than 40% of businesses have a CRM adoption rate over 90%. In Episode 35 we laid the CRM foundation.

CRM 100

CRM Sales Consulting Medical 100

Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. But how can pharma companies truly maximize the potential of email marketing? That’s the power of healthcare email marketing. Let’s break down the essential strategies every pharma marketing executive should know.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Medical Device Success

DECEMBER 13, 2020

For Demand Generation to succeed, you need a well implemented and accepted CRM system. Only 45% of organizations use CRM for its intended purpose. Less than 40% of businesses have a CRM adoption rate over 90%. Red Argyle is a highly regarded SalesForce CRM consulting partner. The MedTech Leaders Community is growing.

CRM 100

CRM Consulting Sales Doctors 100

Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

Map My Customers

JULY 27, 2022

” In this age of client-focused sales efforts, a sales CRM (customer relationship management) is a critical tool to have. Sales CRM technology has enabled businesses and their sales reps to continue to scale successfully. 24% more sales pros meet their annual quotas when they have mobile access to a CRM.

CRM 80

CRM Sales Sales pipeline Sales process 80

Healthcare Success

DECEMBER 16, 2024

She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.

Marketing 52

Marketing Physicians Sales Healthcare 52

Map My Customers

NOVEMBER 19, 2022

And their CRM, Dynamics , is proof of that. Microsoft Dynamics CRM is one example of the company’s growth and advanced approach in more recent years. Microsoft Dynamics CRM is one example of the company’s growth and advanced approach in more recent years. A scalable CRM solution that can grow with your business.

CRM 75

CRM Sales Prospecting B2B Sales 75

PM360

SEPTEMBER 21, 2023

This “synchronization” helps biopharmas such as Pfizer maximize marketing and field efforts across their organizations to improve engagement with healthcare professionals (HCPs). By creating this enhanced customer experience for HCPs, some brands see a 23% increase in marketing effectiveness.

Marketing 105

Marketing Media CRM Sales 105

PM360

NOVEMBER 27, 2023

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.

Marketing 105

Marketing Customer Relationship Management Relationship management Education 105

Medico Reach

JULY 14, 2022

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Sales and marketing have long said communication is essential, but they have often shied away from practical enterprise resource planning solutions for fostering such collaboration. Produce Useful Content.

Sales 98

Sales Marketing CRM Leads 98

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Healthcare Marketing Patients 116

Scott’s Directories

JUNE 12, 2024

In today’s fast-paced digital world, integrating Customer Relationship Management (CRM) systems with lead generation tools is a game-changer for businesses, especially in the healthcare industry. This blog explores the significance of CRM integration in modern lead generation and its impact on healthcare business development.

CRM 52

CRM Leads Customer Relationship Management Healthcare 52

Close-Up CRM

MARCH 6, 2024

Streamlining Free Sample Distribution with Close-Up CRM Optimize Sample Distribution with Close-Up CRM Explore the transformative potential of Close-Up CRM in streamlining free sample distribution for pharmaceutical companies. Join us in shaping the future of pharmaceutical marketing. Fill out the form below.

CRM 52

CRM Distribution Prescription Pharmaceutical 52

Referral MD

NOVEMBER 1, 2024

It’s built to efficiently search vendors and guide informed decisions with tools like product comparisons, match scores, report generators, peer reviews, and market insights. AVIA provides unique market intelligence, proven collaborative tools, and results-based consulting to help solve healthcare’s biggest strategic challenges.

Healthcare 93

Healthcare Healthcare Management Electronics 93

Healthcare Success

JANUARY 3, 2023

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. search engine marketing, SEM, pay-per-click, or PPC). All too often, we see marketers and clients focusing solely on one piece of the puzzle: the "in the machine" campaign management. Landing Page.

Marketing 105

Marketing Management Training Relationship management 105

Referral MD

SEPTEMBER 7, 2023

Healthcare CRM data management software for consulting businesses is one of the most effective tools that can help. Photo by Moose Photos on Pexels What is a Healthcare CRM? Healthcare CRM is a powerful tool that helps providers manage patient relationships, improve communication, and streamline processes.

CRM 52

CRM Management Healthcare Healthcare 52

Close-Up CRM

NOVEMBER 8, 2024

As we move into 2025, the integration of advanced analytics within CRM software and systems is not just a luxuryit is a necessity. This article explores the latest trends and best practices in CRM analytics, drawing insights from recent industry analyses and expert observations.

CRM 52

CRM Customer Relationship Management Government Relationship management 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

Pharma 52

Pharma Networking Marketing Media 52

Modus

SEPTEMBER 28, 2022

1] Modus is excited to be named a Sample Vendor in two Gartner Hype Cycle reports this year - CRM Sales Technology [4] and Life Science Commercial Operations. [3]. Executive leaders should use this research to make decisions about investing in the right innovations at the right time." [1]

Sales 98

Sales Sales technology CRM Marketing 98

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Healthcare Success

JUNE 13, 2022

Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

Healthcare 95

Healthcare Healthcare Marketing Patients 95

Pharmaceutical Representative Training

JANUARY 29, 2025

Introduction The changing pharmaceutical sales landscape holds the promise of a metamorphosis that is now being augmented by digital technology and shifting market dynamics. Moreover, shifting to cloud-based CRM systems increases flexibility and scalability. And this digital journey has only begun. The purpose of this redefinition?

CRM 52

CRM Pharma Sales Relationship management 52

Spotio

APRIL 11, 2023

You want to grab as big a piece of that pie as you can, which means investing in a roofing CRM. In this article, we’ll explain what roofing CRM software is, how it can benefit businesses like yours, specific features to look for, and the best roofing CRMs on the market in 2023. What’s A Roofing CRM?

CRM 52

CRM Sales Prospecting Sales process 52

Pharma Marketing Network

MARCH 8, 2025

This guide breaks down best practices for PPC campaign optimization , helping pharma marketers reach HCPs and patients without wasting ad spend. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily. Scalability Adjust campaigns based on budget, audience behavior, and market demand.

Pharma 59

Pharma Education Media Networking 59

Spotio

APRIL 26, 2023

Then it’s time to upgrade to a full CRM software for sales. Of course, choosing the right CRM for your sales team is easier said than done. Keep reading to discover which features a quality sales CRM should have and the seven best CRM software for sales professionals in 2023. A proper CRM will give it to you.

CRM 52

CRM Sales Sales pipeline Prospecting 52

Close-Up CRM

MARCH 25, 2024

Leading the charge in this revolution is Close-Up International, a pioneering company that harnesses AI-enabled CRM solutions to drive smarter decision-making, optimize resource allocation, and enhance customer engagement for pharma sales teams. Adaptive Allocation: In today’s fast-paced healthcare environment, agility is key.

CRM 52

CRM Pharma Sales Pharma reps 52

Evolve Your Success

SEPTEMBER 25, 2024

Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.

Medical sales 130

Medical sales Sales Medical Marketing 130

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

Pharma 59

Pharma Physicians Education Media 59

Close-Up CRM

MARCH 6, 2024

Enter the realm of AI-driven Life Sciences Customer Relationship Management (CRM) software, a game-changing solution that is revolutionizing the way pharmaceutical sales teams operate. One of the key advantages of AI-driven Life Sciences CRM software is its ability to deliver personalized and targeted customer engagement.

CRM 52

CRM Sales Pharma Sales process 52

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

Doctors 100

Doctors Distribution Marketing Media 100

Evolve Your Success

SEPTEMBER 25, 2024

Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.

Medical sales 130

Medical sales Sales Medical Marketing 130

Close-Up CRM

MARCH 6, 2024

Reimagining Closed-Loop Marketing for the Pharmaceutical Industry Elevate Your Marketing Strategy with Close-Up CRM Discover the impactful potential of Closed-Loop Marketing (CLM) within the pharmaceutical sector. Discover how Close-Up CRM redefines CLM, overcoming challenges and delivering unparalleled results.

Pharmaceutical 52

Pharmaceutical Marketing CRM Government 52