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EXPERT on Call: AI, Health Data, and Omnichannel

PM360

A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies.

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Pharma Marketing Resources

Pharma Marketing Network

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy.

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9 Best CRMs for Wholesalers

Spotio

trillion, the finance and insurance industry measures $4.97 One of the best ways to do this is with a wholesale CRM. Once you invest in a CRM for wholesalers, you’ll be able to manage business relationships, address internal challenges, and enhance customer support more effectively.

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5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Salesforce

They’ve seen a 10% increase year-over-year in CRM-driven appointments and a 34% year-over-year increase in CRM-based revenue. The good news is 1:1 personalization is helping healthcare payers (insurance companies, for example) build relationships with their members to retain them into their golden years.

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What is Salesforce Life Sciences Cloud?

Penrod

Depending on their business model, life sciences companies typically use Salesforce Sales Cloud, Health Cloud, or Service Cloud as their primary CRM. Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models.

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The Third Pillar of Modern Healthcare

Penrod

Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it. CRM systems were built to manage customer relationships in retail or service industries; however, a CRM within an EWA makes patient care genuinely personal.

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2022 Medical Sales Rep Salary

Map My Customers

These packages often contain benefits for vehicle expenses, health insurance, salary, and commission incentives. Pharmaceutical sales representatives will be the face of the company for drug and treatment manufacturers. Depending on the area of pharmaceutical sales or the company, the salary range for a pharmaceutical sales job will vary.