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The Pharma Marketing Network serves as an ideal destination for this kind of weekend deep-dive. By devoting even an hour to the Pharma Marketing Network, you can absorb deep-dive content without multitasking. Every article on the Pharma Marketing Network is built to inform, spark discussion, and provide real value to marketers.
HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. This means connecting with HCPs across multiple touchpointsemail, mobile apps, professional networks, live and virtual events, and in-office digital displaysall with consistent messaging.
” In this age of client-focused sales efforts, a sales CRM (customer relationship management) is a critical tool to have. Sales CRM technology has enabled businesses and their sales reps to continue to scale successfully. 24% more sales pros meet their annual quotas when they have mobile access to a CRM.
Internal Reference: Pharma Marketing Network Paid Media: Precision Through PPC and Programmatic While organic traffic builds over time, paid channels allow for immediate visibility. Moreover, integrating these touchpoints into CRM platforms creates a closed-loop marketing system that nurtures leads across the funnel.
Attend medical conferences, read clinical studies, and engage with medical affairs teams to stay informed. Translate Complex Science into Engaging Marketing Messages One of the biggest challenges in marketing pharma is simplifying complex medical information for healthcare professionals (HCPs) and patients.
Articles on Pharma Marketing Network have been tracking this evolution, underscoring how data-informed content can fuel both awareness and behavioral change. Todays strategies lean on machine learning, CRM integration, and platform intelligence to identify where an HCP or patient is in their journeyand what content fits next.
In pharma, this includes gathering information from a variety of sourcesclinical, behavioral, demographic, and digitalto improve how brands connect with healthcare professionals (HCPs) and patients. Start with Clean, Compliant Data First-party data collected through your website, CRM, and authenticated platforms is gold.
Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. But how can pharma marketers build such networks in a competitive, digital-first world?
With platforms like Bing, LinkedIn, and programmatic networks, pharma marketers can scale efforts across search engines and display placements. For more insights into how top pharma companies are adapting to digital-first strategies, check the latest insights on Pharma Marketing Network. Moreover, PPC isnt just about Google Ads.
While electronic health records (EHRs) allow us to respond to some of these demands, we have entered into a new era of managing patient satisfaction and providing them with the kind of customer service they demand through customer relationship management (CRM) platforms. What Is a CRM? Enhance patient experience. Reduce costs.
However, with so much information available, finding the right resources can feel overwhelming. Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Join the Pharma Marketing Network community on Linkedin.
For more insights into pharma marketing shifts, visit Pharma Marketing Network. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. High-quality articles, patient testimonials, and whitepapers provide valuable information while building trust.
Integrating CRM data and marketing automation platforms also supports a seamless journey that converts interest into action. Companies featured on the Pharma Marketing Network have reported significant ROI increases when implementing omnichannel approaches tied to performance data. Moreover, mobile-optimized content has become a must.
CRM Platform. It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. A sales enablement tool can even integrate with your CRM to create a seamless transaction of data!
First, digital acceleration has transformed how healthcare providers and patients access information. Integrating CRM systems, patient engagement platforms, and analytics dashboards is no longer optionalits strategic. According to recent industry insights, 70% of HCPs prefer digital touchpoints over traditional rep visits.
Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. For expert pharma marketing insights, visit Pharma Marketing Network. 70% of HCPs use digital platforms for medical research and education.
Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?
This ensures your CRM or analytics tool recognizes each leads origin, enabling accurate attribution. According to Pharma Marketing Network, increasing the transparency of multichannel campaigns can drive both performance and compliance. Pharma Marketing Network frequently emphasizes the importance of vendor collaboration.
For insights on digital transformation in pharma, visit Pharma Marketing Network. Automate personalized email campaigns to HCPs with relevant drug information. Providing adverse effect information. Integrating AI with Legacy Systems Many pharma companies still rely on older CRM and data systems.
Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support. Personalization at Scale Modern platforms like Salesforce Health Cloud and Veeva CRM allow for tailored messaging across the entire customer journey. This shift means digital engagement is no longer a secondary channel.
Then they comb through their own customer relationship management (CRM) platform, entering prospects one by one and hoping to uncover a connection to a previous or current customer, or perhaps someone a colleague has spoken with in the past. The CRM connection. Drive sales with connections in B2B Healthcare and Life Sciences.
In the fast-paced world of pharmaceutical marketing, effective marketing networking can be the golden ticket to your next career boost or major deal. Participate in Pharma-Focused Webinars Webinars are a treasure trove of insights and networking opportunities. Staying informed helps you engage in timely and relevant conversations.
Buyers need information — but not the basic, self-serving “features and benefits” and customer logos and testimonials information that is now so accessible online and on social forums. This information is critical to approaching prospecting with confidence. What do they care about?
Tip: Use your CRM data to create detailed audience segments and tailor your messages accordingly. Data Security : Use secure email platforms to protect sensitive information. The post Healthcare Email Marketing Strategies: A Guide for Pharma Executives appeared first on Pharma Marketing Network.
By harnessing real-world evidence (RWE) and electronic health records (EHR), companies can make informed decisions. Tools like CRM systems help pharma marketers track and optimize these touchpoints seamlessly. Data-Driven Decision Making Data is the lifeblood of effective pharma marketing. Think again.
Will Reese is an experienced Chief Innovation Officer at Cadient, a Cognizant Company, with a demonstrated history of working in the information technology and services industry. He is professionally skilled in areas like digital strategy, customer relationship management (CRM), experience design, direct marketing, and omni-channel marketing.
To be most effective, MSLs are expected to do more—capture more of the latest advances in respective therapy areas, ingest more nuanced scientific information on more complex therapies, communicate across more channels, coordinate with more internal teams, and bring back more insights to share with their organization. It’s a lot to juggle.
Effective sales enablement means that you’re arming your sales reps with everything they need to get ahead, be prepared, and feel confident, informed, and capable. Pricing: Four different levels of plans are offered, but you do have to request a demo to get full pricing information. Get a guided, hands-on tour today!
Rural Markets Rely Heavily on Sales Reps While urban customers often do their own research online, rural markets still depend on sales reps for product information and recommendations. From CRM systems to AI-driven lead generation, sales reps are using technology to be more efficient. Did any of these facts surprise you?
With the Nova Scotia directory for doctors, you can easily access crucial information such as contact details, specialties, and even the languages spoken by doctors. Utilize the list of doctors in Nova Scotia to personalize your messages and provide value through informative content, special offers, or exclusive webinar invitations.
Its goal is to provide sales reps with the information, customer-facing content, and tools they need to guide a buyer through the purchase process successfully. It provides data on 4,000,000 companies and 20,000,000 contacts imported via API into your CRM, or in exports to spreadsheets. What Is Sales Enablement? Get pricing.
Referrals come in many different forms but should all contain one vital piece of information: to personally vouch for your ability to solve a problem as you promised. Types of referrals you can ask for include a/an: Introduction or reference to someone in your client’s network who may be in need of your product or service.
A good sales leader knows how important an effective CRM system is for their sales team. Finding the right CRM tool for your outside sales team’s needs and fully taking advantage of its capabilities can significantly help improve your sales process, streamline activities, and increase revenue.
of non-users Senior-level buyers are more likely to use online professional networks (e.g., of companies using CRM rate it as “impactful” or “very impactful Improved access is significant for sales. of social buyers are under the age of 45 compared with 63.6%
This can look like networking, cold calling, or any other kind of lead generation activities. Be as precise as you can here, by using your CRM, information from your customer service agents, customer surveys, and metrics from marketing tools. Qualifying Like a sales funnel, a sales pipeline by nature is funnel-shaped too.
You might use technology that can eliminate low-value activities like data entry, double work, or time-spent in the CRM or your Gmail account to improve efficiency. You can also sync data to your CRM , learning management system (LMS), ERP, and other tools. CRM data cleanup. Effectiveness. Activity Tracking. Notes & tags.
If you were heading to a job fair or a networking event, you would be ready with a 30-second explanation of what service you provide. At its core, LinkedIn is the never-ending, online equivalent of a networking event. Add Connections to Your Network. How to Get Salespeople to Use CRM Tools. Here’s an example: 2.
In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. No more toggling between platforms to find patient information. Salesforce’s CRM was designed to help organizations manage all of their sales leads.
Educational Content Is King Healthcare professionals value well-researched, credible information. Infographics : Simplify complex medical information for quick consumption. Many HCPs access information on-the-go. Optimizing Your CRM for Better Engagement Your CRM isn’t just a database; it’s a goldmine of insights.
Patients, providers, and caregivers are seeking information and support online long before engaging with reps or clinicians. Using CRM platforms like Veeva or Salesforce Health Cloud can help deliver targeted messaging, while automation tools can manage timing and sequence. Digital transformation in pharma is accelerating.
” It was all that information. On day one, you import your information. It’s your information. The other part of all of that is with Veeva, Salesforce, or whatever CRM you are using. You can’t lean on whatever CRM you are using. Find a trainer and network with people. Is it a CRM?
They no longer need to make copious meeting notes and spend hours updating the CRM when they’re back in the office. Sales teams can also use mobile sales tools to interact with clients, access office apps, record information, update the CRM system, measure progress, and perform other essential tasks. Sales representatives.
They use open-ended questions to gather information and close-ended probes to establish needs. With this information, they can continue to build rapport and move the prospect further into the sales funnel. So, you need to communicate what you are selling and present your best information, quickly. They are expert listeners.
A sales pipeline without the right prospects, information, and customers is not of much use. Thus, Sales CRM and sales automation software can help you in organizing the sales. Plus, the simple mantra to keep your sales pipeline stages full is to improve your network and teamwork.
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