Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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PM360

OCTOBER 22, 2024

Introducing Onomi: A Tailored Event Solution for Life Sciences Onomi is a specialized event solution designed to help life science companies connect with healthcare professionals (HCPs), patients, and key stakeholders across all types of events – all while keeping to strict compliance and transparency standards.

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Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Track key metrics such as open rates and click-through rates.

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Salesforce

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. Drive sales with connections in B2B Healthcare and Life Sciences. Watch the webinar. The CRM connection. Building strong relationships is the key to successful sales.

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Veeva

AUGUST 1, 2024

To effectively engage with healthcare professionals (HCPs), it is crucial to understand their preferences and needs. To develop its segmentation and targeting strategy, Sanofi overlaid Veeva CRM’s HCP data with its in-house data.

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Rep-Lite

FEBRUARY 2, 2024

In medical sales, ongoing learning is invaluable as it ensures sales representatives stay abreast of industry advancements, new product developments, and evolving healthcare trends. It positions sales professionals as trusted advisors, enabling them to engage with healthcare professionals effectively.

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Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Yet, telehealth use skyrocketed because of the COVID-19 pandemic.

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Healthcare Success

SEPTEMBER 7, 2022

healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. Multiple links.

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Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides trusted customer reference data to help pharmaceutical companies better engage with their customers.

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Veeva

DECEMBER 3, 2023

These activities are typically coordinated by marketeers as part of a larger customer engagement strategy or off the back of larger webinars or congresses. Sunshine or transparency laws also require reports on spend and attendances by healthcare professionals or organizations to be submitted according to market requirements.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. It's the secret sauce to thriving in the pharma industry.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

By the time they engage with your content—like articles, white papers, or webinars—they’ve already developed their own opinions about what you offer. It is also a good idea to leverage your customer relationship management (CRM) system to handle prospect and account research automatically.

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Vodori

MAY 18, 2022

As the healthcare market continues to shift from the pandemic and beyond, nobody fully has their healthcare provider (HCP) digital engagement strategy figured out yet. In the Healthcare Marketers Trend Report 2022 from MM&M, they continually note shifts towards digital materials. CRM and data purchases.

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Veeva

JANUARY 30, 2024

Delivering tailored experiences for HCPs in the age of digital engagement When it comes to engaging with healthcare professionals (HCPs), personalization, omnichannel and multichannel strategies are key buzzwords. We recently held a webinar for our customers and explored solutions, which we will cover in this article.

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pharmaphorum

MARCH 17, 2020

Instead, the key factor now is often the quality of customer engagement, which more and more healthcare professionals (HCPs) appear to value. Overview In today’s digital world it is increasingly hard for pharmaceutical companies to successfully differentiate new brands based on their target product profile alone.

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Healthcare Success

OCTOBER 31, 2024

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success. It has not been edited or reviewed for accuracy.

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Healthcare Success

OCTOBER 31, 2024

We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Paul Knipe , and  Healthcare Success. But like for example, that's the holy grail working with Salesforce or different CRM. We have webinars on this. It has not been edited or reviewed for accuracy. Stewart Gandolf For the sake of time.

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